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• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• Should You Change Your From Line?
  Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
  Customer Behavior, Email Marketing, Testing
• Four Questions to Ask Yourself About Trigger Email
  "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  Customer Behavior, Email Marketing, Testing
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  Content, Email Marketing, Email Subject Lines, Newsletters, Testing
• One Very Convincing Reason to Test
  A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
  Copywriting, Email Marketing, Testing
• How to Ensure Your Messages Render Correctly
  You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
  Email Marketing, Email Service Providers, Testing
• Four Ways to Improve Your Email Campaigns
  If there's one piece of advice experts have for email marketers, it's to test, test and test again. To be sure you're getting everything you possibly can from your A/B ...
  Email Marketing, Marketing Analytics, Testing
• Three Ways to Get the Most From Triggered Messages
  It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
  Email Campaigns, Marketing Analytics, Testing
• Time to Beef Up
  You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound ...
  Search Engine Marketing, SEO, Testing
• Be an Action Hero
  At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
  Copywriting, Marketing Analytics, Testing
• Headshot or Not?
  We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more ...
  Marketing Analytics, Marketing Smarter, Testing
• Touch up Your Touch-Points
  In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
  Customer Behavior, Customer Relationships, Testing
• The Word on the (Virtual) Street
  In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  Email Marketing, Measurement, Testing
• Will This Be on the Test?
  "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  Email Marketing, Marketing Tips, Testing
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• Must You Always Play It Safe?
  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  Copywriting, Creativity, Email Marketing, Testing
• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  Collaboration, Google, Marketing Analytics, Testing
• Don't Leave Me This Way
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  Customer Behavior, E-Commerce, Small Business, Testing
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing