Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Categories of Forecasting Models

Below is a brief overview of the four categories of models and examples of the techniques described in this guide.

JUDGMENTAL MODELS

These models rely on intuitive judgments, opinions, and probabilities.

Jury of Executive Opinion

Delphi Method

TECHNOLOGICAL FORECASTING MODELS

Article continues below

• These methods also rely on judgment and are particularly appropriate for very new technologies and very long-range forecasting.

Curve Fitting

• Extrapolation of Trends

S-shaped Curves

Envelope S-Curves

Analogous Data

TIME SERIES MODELS

• These models are based only on past data. The focus is on using patterns, changes, disturbances, etc. in the data to forecast the future.

Moving Averages

Exponential Smoothing

Decomposition Models

Box-Jenkins

CAUSAL MODELS

• Models based on the relationship between predictable factors and outcomes.

Regression Analysis

Leading Indicator Analysis

Input-Output Models

 


Sign up for MarketingProfs Today ... it's FREE!

Get our best marketing tips dailyójust enter your email address below to subscribe!

Bookmark and Share

Search over 4,000 MarketingProfs Resources!  

Subscribe Today

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected!

Don't miss a bit of MarketingProfs ... join the 600,000 marketers following us.

Most Popular

Just Released ... Download Today!

Just Released ... Download Today!
Look inside

MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Subscribe Today



MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!