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'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn
October 14

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A Note to Readers
from Ann Handley
Chief Content Officer

Meanwhile, Let's Get Some Work Done...

Facebook was all over the news last week, but LinkedIn remains the workhorse of social networks.

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While Facebook users last week praised and complained about and kvetched and discussed to death the changes to Facebook "Groups," it was business as usual over at LinkedIn. And by "business" I mean... well, actual business. Because LinkedIn, if you haven't noticed, is where stuff gets done.

Which is why this week we are releasing four more of our snack-sized minicasts, called Take 10s, about LinkedIn, rounding out our 10-part series about the compelling features of LinkedIn. You can see all of our LinkedIn Take 10 webcasts here.

If you want something a little longer, you might also check out this Thursday's seminar with Mark Amtower, with this beguiling title: 'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn.

In that previous paragraph, I was tempted to write, "If you want something meatier." But the truth is, there's plenty to sink your teeth into in any of our Take 10s.

Remember the TS Eliot quote, "If I had more time, I would have written a shorter letter"? (Or was that Cicero—or Blaise Pascal?) The snack-sized Take 10s are a digital embodiment of the notion that it's so much harder—but far more effective—to convey value in something short and succinct. So check 'em out!

PS: Are you coming to SocialTech in two weeks? Or are you going to break my heart?

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