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 This Week's Marketing How-To
Take 10: Using Twitter as a Competitive-Research Tool
In just 10 minutes, discover the Twitter tools and techniques competitive-intelligence experts use to gather targeted information about competitors, industry trends, and more. Read more >
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Get Up to Speed on Digital Marketing
Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing is like rocket fuel to propel your digital marketing campaigns. Read more >
This Week's Top Articles

How to Identify Brand Loyalists on Your Email List
By Karen Talavera. So how do you figure out who's who on your email list? Here are five telltale signs of your brand's loyalists. Get the full story >

'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader
By Maria Ogneva. You need to look for these seven virtues of a social-media leader when you're hiring your social-media manager. Get the full story >

How to Avoid Online Advertising's $1 Billion Mistake
By Russell Glass. There's no longer an excuse for continuing to make a mistake that's costing online marketers $1 billion a year. Get the full story >

Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skip
By Carey V. Azzara. You can never fully recover from a poorly written or badly designed survey questionnaire—no matter how great you are at data analysis. Get the full story >

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A Note to Readers
from Ann Handley
Chief Content Officer

Want to Be Featured on MarketingProfs?

We are looking for a few good businesses to feature in an upcoming MarketingProfs seminar led by Heather Lloyd-Martin. More specifically, we are looking for those who could use some free advice. (And who couldn't?)

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In MarketingProfs Makeover: Optimizing Content for SEO, Heather will give your Search strategy the "What Not to Wear" treatment (but without any embarrassingly harsh three-way mirror critique), offering you suggestions for changes, tweaks and fine-tuning that will draw more customers to your site.

Here's how it works: First, Heather will offer SEO content development best-practices, keyphrase research techniques, and advice on editorial strategy. Then, she will review several websites (here's where you'd come in) and make suggestions for changes that can have an immediate impact. Plus, we'll have plenty of time for Q&A.

So if you've been tasked with writing SEO content but you're not sure what that means and how to start... and if you want to get your SEO copywriting groove on and want to volunteer for a live website review, email our own Kathy Bushman and raise your hand.

Don't want to volunteer? No problem. Still, you won't want to miss Heather's seminar.

PS: I'm at SocialTech 2010 today. Are you here too? Tackle me and say hello.*

*Kidding. I'd prefer that you approach in a nonthreatening way. Thanks.

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

ONLINE SEMINARS
The Seven Deadly Sins of Landing Page Design
11/11/2010 with Tim Ash

Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
11/18/2010 with Joel Book

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

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