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 This Week's Marketing How-To
Take 10: Google Tools the Pros Use for Advanced Competitive Research
In just 10 minutes, take a tour of the advanced Google tools that the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry. Read more >
 Editors' PRO Pick
Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read more >
This Week's Top Articles

How to Implement a Winning Social-Media Function in Your Organization
By Amita Paul. As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. Get the full story >

Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It
By Sean Geehan. Most organizations try to predict retention rates based on customer-satisfaction scores. But in B2B, user satisfaction does not equal customer retention. Get the full story >

Stop Selling and (Instead) Help Your Customers Buy
By Steven Van Yoder. The legacy of the Great Recession? Thrift is in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers. Get the full story >

Three Reasons Long-Term Domain Registrations Make Sense
By Brant Kelsey. Are you effectively managing your domain names—past and present? If not, you may find yourself in more trouble than you bargained for. Get the full story >

MarketingProfs PRO Seminars

Fireside Chat: Hot Tips about Digital Marketing from DMF
December 16

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A Note to Readers
from Ann Handley
Chief Content Officer

Special Fireside Chat This Week!

Join us for a free online seminar this week. I say "online seminar," but really it's more of a fireside chat, where you can listen in on the latest in digital marketing.

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Our panel of experts—which includes Jen Kane, Janet Driscoll Miller, D.J. Waldow, and Aaron Strout—will touch on the topics that'll... well, heat up your digital marketing in 2011.

We'll chat about how to avoid common email mistakes, how to find your company's "social voice," how to integrate social media into your marketing programs to increase ROI, and how to examine the current priority tactics that you can use to rank higher in search engines.

Also, you'll learn why any investments you make in a Facebook presence are likely to pay greater dividends than most other social networks.

Don't miss this seminar—especially because we're going to randomly choose one lucky attendee to get a free registration to the Digital Marketing Forum (a $1,295 value!). You must be present at the end of the live seminar to win. (See the full Digital Marketing Forum program.)

Good content and giveaways? Cool, right? See you there.

PS: Already planning on attending the Digital Marketing Forum? (Don't tell our events people, but it's my favorite event of the three in-person events we host.) Early-bird pricing ends today.

Upcoming Events

CONFERENCES
SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, a new topic-focused show each month

Digital Marketing Forum 2011
February 2-4, 2011

ONLINE SEMINARS
57 Ways to Connect with Customers and Get Them to Spread Your Ideas for You
1/13/2011 with Seth Godin

Growing Your Fan Base and Engaging Effectively on Facebook
1/20/2011 with Ekaterina Walter

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Regional Marketing Director
Institute for International Research

Marketing Project Manager
ScanSource, Inc.

Find and Post Jobs >

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