<title>MarketingProfs Today: A Marketing Lesson from the Grateful Dead, 6 Questions to Ask Before You Launch a Mobile Campaign

This Week's Marketing How-To

	Six Questions to Answer Before You Launch a Mobile SMS Campaign
By Robert Sanchez. Here are answers to some common questions that companies have when considering mobile short-message service (SMS) campaigns. Get the full story >

Editors' Pro Pick

	Social Media Planning: As Easy as 1-2-3
Need help defining specific objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read more >

This Week's Top Articles

Marketing Lesson From the Grateful Dead: Loosen Up Your Brand
By David Meerman Scott, Brian Halligan. An excerpt from the just-published Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. Get the full story >

How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)
By Bryce Marshall. Here's the fourth key to achieving relevance in direct digital marketing and creating more valuable communications. Get the full story >

When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen Values
By Stephen Denny. Eigen values are what we marketers use when we're doing our best work. Get the full story >

How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3
By M. P. Friedman. Here is the final batch of the top 13 marketing mistakes you should avoid at all cost. Get the full story >


MarketingProfs Online Seminars

Content Development for the Real World July 22

A Note to Readers
from Ann Handley
Chief Content Officer

Summer Socializing

Have you been socializing with us this summer?

If you have, you've been busy! But if you haven't, or you missed any of our Social Media Summer Series, it's never too late to join the party.

What's the Social Media Summer Series? It's eight online seminars led by eight thought leaders in social media marketing. And all are available on demand after broadcast.

This Thursday, I'm very excited to host my friend Kristina Halvorson as part of the series.

Kristina, author of Content Strategy for the Web, will be giving you the skinny on how to produce and deliver online content that doesn't... well, stink.

As Kristina will tell you: No matter which channels you pick for marketing (SEO, social communities, your website) if your content is awful, you've wasted your money on everything else.

Kristina, by the way, has also been a great sounding board for the book I'm writing on content.

So I know first-hand that she's the real deal when it comes to smart advice!

Thanks for stopping by, as always. See you Thursday?

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

ONLINE SEMINARS
Get to Know Your Customers: Connecting Market Research to Business Growth
August 5 with Bill Alberti

Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

FREE: Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Don’t be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16 with Jim Sterne

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