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Guess What Kicks Off This Week?
Happy Fourth of July week! (At least to those of you here in the States. To everyone else, well... happy July!)
The holiday means it's a slow workweek for a lot of us. But if you are game for some (free!) learning, sign up for the first Digital Marketing World virtual event, happening Wednesday.
This week's event focuses on Email Marketing, and it features three great sessions on maximizing email in a social world, nurturing prospects, and segmentation. These are events, not just seminars—which means you can visit an exhibit hall, chat with other attendees, and so on. It's a cool platform, and I think you'll get a lot out of the experience. See the whole series here, and sign up for one or all. They're free... but you have to reserve your seat! PS: I'm interrupting this newsletter to bring you a more personal message: I'm writing a book! Planned for early December release, Content Rules is a how-to field guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author; David Meerman Scott is writing the foreword. I'm excited about this project, because for me it represents a mashup of so many things that thrill me: Creating stuff people love. Building community. Online tools. Good writing. (And it allows me to slay (or shame!) some demons that have long plagued my world: Corporate Frankenspeak. Uninspired blogs. And more.) Check out the book site.
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