<title>MarketingProfs Today: Less Din, More Dialogue in Social Media; What's So New About Content Marketing?

This Week's Marketing How-To

	Take 10: How to Write the Perfect Email Marketing Subject Line
In just 10 minutes, Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read more >

Editors' PRO Pick

	Refresh Your Email Marketing Campaigns
Clear and targeted emails can shake up an inbox with enticing offers, engaging, e-newsletters, or easy-to-use tips. Discover how 11 companies are pushing the electronic envelope with better, more targeted email campaigns. Read more >

This Week's Top Articles

Achieve Less Din, More Dialogue With Your Social-Media Presence
By Chiaki Nishino. Before you jump on the social media bandwagon, take pause to reframe your thinking—away from the tactical, and toward the strategic. Otherwise, you'll just be adding to the noise. Get the full story >

Three Ways to Find Negative Keywords
By Larry Kim. For truly high-ROI PPC campaigns, it's as important to find (and avoid) negative keywords—those that aren't relevant to your offerings—as it is to find relevant keywords. Get the full story >

Content Marketing Has Been a Successful PR Strategy for Decades
By Ford Kanzler. The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. There's a reason for that: It works. Get the full story >

Five Reasons Why Social Media Is Right for Small Business
By Mike Krause. When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick reasons why. Get the full story >


MarketingProfs PRO Seminars

Sure-Fire Tips for Increasing Your Web Conversions September 30

A Note to Readers
from Ann Handley
Chief Content Officer

Multiplying Like Rabbits

The Take 10 bite-sized webcasts in the MarketingProfs library continue to multiply like rabbits—at a rate of about one per week.

(Which is, in fact, the general rate at which cottontails multiply, more or less. Which makes for one apt analogy!)

If you haven't seen or checked out our Take 10s yet, take a look at this landing page, which showcases 10 of them.

Spend just 10 minutes with any of these 10 webcasts, and you'll know what it takes to master topics ranging from Facebook groups and fan pages to email marketing subject Lines, and everything in between, such as these:

* 7 Ways You Can Fix Your Website Forms to Get More Leads, with longtime contributor Bob DeStefano

* How to Build a Twitter Following in a Week, with our own Megan Leap

* How to Plan a YouTube Video Shoot in 6 Steps, with Michael Miller

As with all of our seminars, you can view them on demand, at your leisure, right from the comfort of your own computer. Cool, huh?

Each Take 10 is $10—but if you are a MarketingProfs PRO Member, you can access all of them for nada.

Take a taste, and let me know what you think! And if you have more suggestions for Take 10 topics, give us a shout!

PS: Are you coming to SocialTech 2010?

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

ONLINE SEMINARS
Is Your Company Beloved? How to Drive Extreme Customer Loyalty
10/7/2010 with Jeanne Bliss

'Where's Waldo?' Getting Found and Gaining New Business on LinkedIn
10/14/2010 with Mark Amtower

A No-Panic, 10 Step Self-Audit for Email Deliverability Failure
10/21/2010 with Tom Sather

Five Ways to Integrate Mobile Into the B2B Marketing Mix
11/4/2010 with Christina Kerley

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