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 This Week's Marketing How-To
Take 10: Tips for Building Your Online Profile and Advancing Your Career
In just 10 minutes, William Arruda, CEO of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. Read more >
 Editors' Pro Pick
Generate More e-Commerce Conversions
Get our E-Commerce Factbook, and access the latest research on why consumers make online purchases, abandon their shopping carts, and rely on each other to get information about products and brands. Read more >
This Week's Top Articles

Five Lessons From the Social Media Frontlines
By Debra Ellis. There's only one way to know what works for you in social media: Test it. Here are five lessons learned from one frontline practitioner who did just that. Get the full story >

Eight Tools to Help You Manage Social Media Content Overload
By Clay McDaniel. These eight tools will help you tame and respond to the otherwise overwhelming content overload generated by your social media programs. Get the full story >

Six Socially Responsible Ways to Grow Your Small Business
By Geri Stengel. Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible companies. Small-business owners can use that trend to their benefit. Get the full story >

Open-Source Social Publishing Opens Doors for Marketers
By Lynne Capozzi. Does the phrase "open source" scare you? You're not alone. And you needn't be afraid. Open source offers marketers a new level of customer engagement, brand equity, and competitive edge. Get the full story >

MarketingProfs Online Seminars

Don't be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16

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A Note to Readers
from Ann Handley
Chief Content Officer

See Ya Later!

Goodbye, Summer 2010! It was nice knowing you!

It might still be 94 degrees in the shade (as it is right now, as I'm typing this), but the autumn season has nonetheless arrived (at least for me and lots of others in the Northern Hemisphere).

Not officially, perhaps, but at least in spirit.

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What does that mean for marketers? You know the drill: Conference season. Ramping up new campaigns. All hands back on deck.

At MarketingProfs, it means:

* SocialTech 2010.

* And Digital Marketing World on the first Wednesday of each month.

* More #TechChats.

* More Take 10s.

* My book (Content Rules!).

* And... umm... more that I can't remember right now... because it's a lot to remember!

I hope you had a wonderful summer and you're looking forward to a productive fall, as well.

Would it sound insincere to say that you are on the right track because you are reading MarketingProfs? Well, that's a risk I'm willing to take, because it's true! Our how-to content will have you off on the right foot.

Thanks for stopping by, and see you next week!

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

ONLINE SEMINARS
Sure-Fire Tips for Increasing Your Web Conversions
September 30 with Amy Africa

Is Your Company Beloved? How to Drive Extreme Customer Loyalty
October 7 with Jeanne Bliss

Recent Job Postings

Marketing Writer (Marketing Specialist)
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