

NOVEMBER 6, 2001		VOLUME 1, NO. 16

Dear MarketingProfs Newsletter Subscriber:
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In this issue you’ll find our newest articles and more....

1 - Never Trust a 'Silent' Customer
2 - There are No Static Relationships in Email
3 - Marketing in a New World: Re-Evaluating your Advertising After Sept. 11
4 - Will and Vision: How Latecomers Grow to Dominate Markets
5 - Catching the Online Newbie
6 - How to Be a Great Partner
7 - Research In Motion's Jim Balsillie's Wild Ride on a BlackBerry
8 - + the top articles from our last newsletter - in case you missed it
Editor's Tip: Don't have time to read an article right now? No problem. Use our new SAVE THIS feature..look for it at the top of each article on our site.

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Hey. Is there something you're not telling me?....

Never Trust a 'Silent' Customer

Do you have customers that leave suddenly? You've been doing this outstanding job for them, lavishing them with truckloads of service and yet they're gone without a word.

The key operating factor here is 'without a word.' That's the scary part! The silent ones are always the most dangerous. If you would like to learn how to keep your customers, you've first got to keep them noisy.

How can you make complaining clients one of your biggest assets?....read the story

There are No Static Relationships in Email
The relationship you have with your readers either evolves, or it wilts.
Learn how to keep it alive

Re-Evaluating your Advertising After Sept. 11
Has everything really changed, or is it advertising as usual?
Here's some perspective to help you

Think first movers have an advantage? You’re wrong....

Will and Vision: How Latecomers Grow to Dominate Markets

Everybody thinks that it's the market pioneers who have the best name recognition, the highest market share, and the most enduring market leadership....Right?

In fact, pioneers mostly fail, have low market share, and are rarely enduring market leaders. In addition, the current trend of staking everything on getting there first all-too-often leads companies to embrace a disastrous strategy of rushing to market with incomplete, inferior, and flawed products.

Why do people so often believe that the pioneer or the first firm to market will be the long-term leader?... Read the story

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Catching the Online Newbie
Each day, thousands of people are going online for the first time, naturally with little or no knowledge at all about the Internet.
Find out what you can do to reach them

Men are from Mars, Women are from Venus: the business version....

How to Be a Great Partner

One of the things we do is create and manage partnerships. Like everybody else in business, we do this because we have our own interests in mind and feel that partnerhips can help us. You probably do this as well, perhaps through affiliate programs or cross-linking on the web, and through more complicated agreements off the web.

Regardless of the type, we all try to be good partners. At least, that's what people tend to say. But how do you become a good partner?

I don't know. How?....read on

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Top Articles from our Last Newsletter

Uncovering Customers' Real Motivations - What do they want and why?

Selling is Like Dating - Learn the body language of buyers.

All that Glitters is Not Sold - Discover the power of the palette.

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