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this issue youll find our newest articles and more....
1 - All that
Glitters is Not Sold
2 - Uncovering Customers' Real Motivations
3 - End the Scourge of Wasted Data
4 - Selling is Like Dating
5 - You'll Be Judged by Your Voice
6 - 5 Myths about Search Engine Optimization
7 - Do Start-Ups Need Marketing?
8 - Why E-commerce Didn't Die with the Fall of Webvan
9 - + the top articles from our last newsletter - in case you missed it
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the power of the palette....
All that Glitters is Not Sold
Studies show that
men move more quickly through stores than women, so retailers have to attract
their attention. In addition, people are naturally more inclined to move to the
right when they enter a store, which is why the right side is considered prime
real estate, where some of the most important merchandise is placed.
But what if you
want to move consumers to the back of the store, or other nooks and crannies?
Can color help you? In fact, the unique use of color can always attract attention
- if you know how color affects people's emotions and moods.
How does color
affect your mood?...read the
Customers' Real Motivations
Here's a technique
to help you find out what consumers want and why they want it.
End the Scourge of Wasted Data
Structure your data right, and it's almost as good
as being there with your customer.
How do you do that?
the body language of buyers....
Selling is Like Dating
There's a lot
going on when a sale is made - a lot that happened to get to that magical point
where the customer reaches into her Coach bi-fold and hands over her plastic.
How did she get
to that point? What made her choose your product over all the others she could
have purchased? Was it the advertising? The features of the product itself? Her
mood? The persuasiveness of your sales staff? The behavior of consumers is complex,
but there is a systematic set of steps you can take to help turn browsers into
buyers. And it's useful on and off the web.
Can I learn my "behavioral style"
too?...Absolutely! Read on
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to have our nifty Marketing Tips box on your site? You can.
Judged By Your Voice
Write with a voice
that is true to your clients, their customers and the culture of communicating
think start-ups just need marketing tactics....
Do Start-Ups Need Marketing?
Of course they do, but not just the tactics
you typically read about.
To be sure, tactics like trade shows, how to give away free samples, and advertising
are important things to know for any startup. But why start-ups often fail (and
most do) is not due to a failure in understanding the tactics of marketing. It
has far more to do with some important principles of marketing that tend to get
So what do start-ups
really need to know? Here's our list....read
to our Future
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