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In this issue youll find our newest articles and more....
1 - Brand Metrics: Your Key to Measuring Return on Brand Investment
2 - When Customers Want You to Close the Sale
3 - Proactive Marketing
4 - No Thanks, I Don't Want Any Personalization
5 - The Ten Affiliate Commandments
6 - Sex! Why Getting Your Attention Isnt Always Enough
7 - 12 Common Mistakes in Email Marketing
8 - Advertising Information for MarketingProfs.com
9 - + the top articles from our last newsletter - in case you missed it
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Now that I
have a brand name, what do I do?
Your Key to Measuring Return on Brand Investment
view "branding" as something important, but also somewhat elusive in
terms of measuring its performance. The fact is that what is not measured is not
managed - and as a result, organizations too often let the elusive value of brand
slip right through their fingers.
Brand metrics help companies strategically grow their brands by
- Providing decision
criteria to move them through a transition or architecture process;
- Providing an ongoing
understanding of how a brand is performing both internally and externally;
- Helping to sustain
organizational focus and communications;
- Helping to allocate
resources more effectively on an ongoing basis.
Utilizing a well
thought-out and balanced set of metrics drives objective decision-making and aids
in the development of brand over time.
So what are the
metrics? Find out
Customers Want You to Close the Sale
Please come over here
and pressure me.
do customers say that?
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here for a FREE Online Resource Guide
Don't get personal
No Thanks, I Don't Want Any Personalization
No matter how
remarkable or laudable a company's efforts at personalization, there will always
be some people who simply are not interested. Every firm must be prepared to recognize
and instantly accommodate any of the motivating factors that would cause a person
to decide he or she doesn't want any sort of personalization.
There are many
situations or attitudes that make personalization unwelcome.
There are many reasons why people might not want to be identified, from the innocent
- it's a birthday present they don't want their spouse to discover in advance
on their credit card statement - to the unethical or illegal. Some people are
simply private, and prefer to mind their own business and let you mind yours.
Others recognize the growing infringements on private space and choose to take
the cautious route.
Do your customers
want personalization? Find out....read
Why Getting Your Attention Isn't Always Enough?
Sure, people remember your ad. But do they know
what it was for, or who it was by?
Learn the real essentials of getting attention
affiliate hell in 10 easy steps....
The Ten Affiliate Commandments
There's much more
involved than meets the eye when planning a successful affiliate program.
First and foremost, you must find your niche market. Next, you must decide how
to organize all of your research into a well designed Web site with original content
(posting new content at least monthly). Also, make sure you get qualified visitors
who are interested in bonsai trees. Only after you've done all of these things
can you start taking the affiliate game seriously.
And to do so successfully, it helps to follow what I call the Ten Affiliate Commandments:
1. Thou shalt not try to sell everything to everyone. Even the most successful
companies can't sell everything to everyone (although Virgin came dangerously
close). First, qualify your visitors, then sell them something they really want,
like books on bonsai trees or a miniature gardening-tools set. Selling Japanese
DVDs, videos, or domain names would not be suitable products to include.
Read the other
Santas For Free
one of our writers,
is offering some really cute Santas
that you can include in your email during the Christmas Season...
and they are absolutely
Go to: www.cartoonz.co.nz
Common Mistakes in Email Marketing
Avoid the oft-repeated
pitfalls of email marketing...
MarketingProfs.com Advertising Information
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