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In this issue youll find our newest articles and more....
1 - "Usability"
for Better Customer Relationships
2 - In the Service of One-Night Stands?
3 - How to Commit Brand Suicide
4 - Search Engine Marketing: Can You Afford Not To?
5 - Credentialism
6 - Tap into the Viral Power of 'Tell A Friend'
7 - Do Customers Trust Your Brand? - from the archives
8 - Advertising Information for MarketingProfs.com
9 - + the top articles from our last newsletter - in case you missed it
is the first anniversary issue of the MarketingProfs
newsletter. It is also the final issue of 2001. We will not be publishing our
next regularly scheduled newsletter that, this year, would fall on Christmas Day.
Thanks to all of you who supported us during this past year. We wish you a safe
and prosperous 2002!
Go make yourself
for Better Customer Relationships
is a concept that's caught fire in many professional circles lately. Unfortunately,
there's little consensus on what it actually means: maybe you think of "usability"
as that last-minute QA test done just before launch, or perhaps you picked up
a book on usability, and feel inspired to redesign your home page.
of what you've heard about usability, set it aside for now, because what's important
is the concept's overarching principle: the goal of usability, or user-centered
design, is to build useful products and usable websites by a) researching customer
needs and b) building solutions based on those needs.
Ok. How do I make
my products more "usable?"
the Service of One-Night Stands?
What kind of a customer
are you REALLY dealing with?
How to Commit Brand Suicide
It's easy to do. We'll
show you how.
Up With Your Competition
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come if youre not on the map
Search Engine Marketing: Can You Afford
CEOs and marketing
managers use many marketing strategies to achieve their sales and profit goals,
but many are unaware of the power of search engine marketing. As a result, search
engine optimization (SEO) sometimes gets short shrift. That's unfortunate because
it's a very effective marketing strategy and gives you an excellent ROI.
only 24 percent of e-businesses surveyed receive the majority of their site traffic
from search engines, which means three-quarters of them could benefit from search
engine optimization services. Most traffic comes from search engines, so when
your site is not correctly optimized to attract these prospects, this represents
a lost opportunity.
Tell me more...
The weakest of credentials
can influence a person's behavior.
got something to tell you...
Tap into the Viral Power of 'Tell A Friend'
Some content sites
add a Tell A Friend or 'Email this to a Friend' link at the end of each article
or passage of content.
may add the Tell A Friend link on a product purchase page. "This product
isn't for you? Then maybe you know someone who would like it."
And from time to
time you'll see that Tell A Friend link in an email or newsletter.
What is surprising
is that companies don't use the power of Tell A Friend more often - and that they
don't do a better job of it.
these Tell a Friend pitches...Can I make them work for me?...
Marketleap is a leader in search
engine marketing, advanced
email list management, and online customer acquisition strategies.
your site's online awareness with Marketleap's free tools:
Marketleap Link Popularity
Analysis and Visibility Index
Marketleap Search Engine
Customers Trust Your Brand?
Everyone wants a trusted brand, but how do you achieve
Reach an interested
marketing audience, and lock in a low (and undervalued relative to our competitor's)
rate now. Click
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to our Future
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