| Jim Sterne
Don’t Count on Me Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly see how well their area of the Web site is working. Unfortunately, it also lets everybody else in the organization clearly see how well his or her area of the Web site is working. Sure, we all just want to get along. At the same time, we all want to do better than the other guy. We don’t want anybody looking over our shoulder. As a result, Web analytics can sometimes be seen as a threat rather than a gift. So how do we break this impasse? Get the full story. |
 |  | 
AD:TECH New York, November 3-5, 2003
Hilton New York
Think Big, Spend Smart! Get scalable strategies for integrated
marketing from major brands including: Visa, The Coca Cola
Company, Song Airways, Bank of America, Daimler Chrysler,
Revlon, Johnson & Johnson, Sprint, Continental Airlines, Unilever,
Major League Baseball, Jose Cuervo, Volvo, Gillette and more!
Find complete event info and register at https:////www.ad-tech.com. |
|  |
Tamara Halbritter and Hank Stroll
SWOT Team Sustains Bare-Bones Staff Being thin can be a good thing. But not when it comes to your marketing department. Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also this week: What's the single best source for competitive data? Join the conversation. Get the full story. How Can You Continue to Work in These Conditions and Be Effective?
|
Robin Houghton
Search Engine Marketing: Into the Fast Lane Search engine marketing—the art and science of making Web sites visible on the Web—involves a lot of messing about with code. Few of its exponents can agree definitively on what works. Which is probably why marketers have been happy to leave it in the hands of the IT folks. Until now, that is. Get the full story.
|
|
 |  | | A Note to Readers Dig In! Greetings, discerning readers! I won’t yammer on this week. There’s too much great stuff packed into this week’s issue of MarketingProfs for you not to dig in right away. Like what? Well, the always capable Jim Sterne for starters. Jim kicks off the issue, followed by our SWOT team regulars Hank Stroll and Tamara Halbritter, as well as repeat contributors Mike Shultz and John Doerr. New to our pages is Margie Fisher, who writes about enticing the media to love your company. So go ahead – dig in! And let me know if it’s filling. As always, your feedback is both welcome and appreciated. Until next week, Ann Handley
ann@marketingprofs.com
MarketingProfs.com p.s. Don’t forget to register for ad:tech New York, taking place November 3-5. Great networking, boatloads of vendors, informative sessions. If you’ve never been to ad:tech before, you don’t know what you’re missing!
| | |  |
|
| Mike Schultz and John Doerr
Business School Lessons May Not Always Apply What many of us know and learned from respected business thinkers about market research, launching new services, branding, and differentiation can become an Achilles heel if applied to our service firms. How can following such (seemingly) solid business thinking hurt us? Get the full story.
|
Carl Hedberg
How to Get Your Message Across, Soft and Clear The primary objective of a series of client testimonials is to clearly demonstrate how your firm has “done the job and done it well.” In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions. Here’s how to add that extra splash of color. Get the full story.
|
Barbara Payne
Blog for Business: Is It Right for Your Company?<
/font> It's time to start having your salespeople write blogs for their customers and prospects. It may sound radical to some companies, but there’s no denying the power of authentic communication when it comes to building loyalty between people—and clearly your customers are people first. Get the full story.
|
Margie Fisher
Ten Ways to Get the Media to Love You So you’ve launched a public relations campaign. Your dealings with the media now become critical. Indeed, those relationships with the media can make or break your public relations efforts. Here’s how to get the media to love you. Get the full story. |
|
 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Partnerships:
info@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com | Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. | Advertising Info
Reach a professional
advertising and marketing audience. Go
here to get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, or change your email address by going here.
To stop delivery, please send us a blank e-mail here:
mailto:%%remove%%
Copyright © 2003 MarketingProfs.com. All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners |
| | |
|
On Mobile Phones & PDAs at m.MarketingProfs.com
See below for Advertising, Subscription and Contact information. 
Make your products stand out. Use new tool in the Marketing Arsenal.
Improve your Web site's rankings with award-winning WebPosition Gold.
