There was a fun piece in Sunday’s New York Times about blogging. Once a fringe pursuit attracting an equally fringe audience, blogging—the idea of creating an online memoir—has shifted squarely to the center, with an estimated 3 million bloggers letting it all hang out.
The Times article appeared in the newspaper’s lifestyles section. But blogging isn’t just for breakfast anymore, apparently.
In today’s newsletter, Todd Brehe offers a primer for the corporate audience, as well, and suggests that the technology is well suited to corporate newsletters and other forms of customer communication.
Blogging is not for the faint-hearted, however. Letting your employees, customers, and vendors chat freely about your company requires a strong constitution. As Br
ehe writes, it requires “ex
tending trust” and “giving up some of the control a company would normally have when it publishes a press release or hosts its own online forum.”
For the company that embraces blogging as both art and science, however, the upside of an authentic and collective blog “voice” is tremendous.
Check out Brehe’s article. And let me know what you think. As always, your feedback is both welcome and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
MarketingProfs.com
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