Greetings, discerning readers. And welcome to this week's issue of MarketingProfs.
Don't miss the second part of our series on optimizing your site for search by the knowledgeable Stephan Spencer.
Last week, Stephan kicked off his incredibly comprehensive series by delivering the best practices in search engine optimization. This week; he extends the discussion by offering absolutely terrible practices in SEO: or, the very things you can do to be blacklisted, banned, or (worse!) completely ignored by the major search engines. Is there a worse fate for a business looking for exposure?
Elsewhere, there's a central theme running through this week's newsletter. With articles about blogs, messaging, writing and customer retention, those of you whose job it is to communicate with customers won’t leave our table hungry.
Speaking of communication, there was an interesting study released last month by our friends at the USC Annenberg School Center for the Digital Future. The study, which is part of an ongoing project exploring the influence of the Internet on Americans, came up with 10 significant trends in the Internet's 10 years of public use.
Predictably, use of the Internet for research, news and information is at its highest point ever. But ironically, the initially high level of credibility of Internet information is at its lowest measured point.
There's a good message in there for any business that publishes a Web site (and that's most of us). Be sure that any bit of information you publish on your site is professional, up-to-date and fundamentally trustworthy. Otherwise, you could be unintentionally eroding the trust you work so hard to build with customers.
Read the full report here: http://www.digitalcenter.org.
Thanks for stopping by. As always, your feedback is both welcome and encouraged.
Until next week,