Greetings, discerning readers!
As Queen of Content as well as Keeper of Kudos and Compiler of Complaints, I receive tons of mail each week. Last week, unusually, things were a little heavy on the Complaint side. It appears that many of you did not receive Tuesday's newsletter. Were we taking a Thanksgiving break, some of you wondered?
No, indeed. MarketingProfs published as usual. But if you were one of those whose week was marred by the absence of MarketingProfs in your inbox, then read what my friend and colleague Val Frazee penned about the topic of missing newsletters.
Prescient as always, Val wrote this in last week's edition of the MarketingProfs Know-How News:
"In the good old days, members requested our newsletter, we sent it to them, and they received it. But lately, we're hearing back from more and more of you who are having trouble receiving this newsletter, or more likely, our MarketingProfs Today newsletter.
"In 90% of the cases, it turns out to be a spam filter on the member's side that has blocked our newsletter from reaching its destination. There are all kinds of different filters that trigger on different things, so we're having a hard time avoiding them all. We're playing around with some ideas that should help. But there's a lot you can do on your side, too.
"First, try checking your Spam/Junk/Bulk folder for our newsletters, if you have access to it. If you find it there, you should be able to select the message for delivery. (This is called "white-listing.") If you don't find the newsletter there, take the FROM and SUBJECT lines from an old newsletter and forward them to your corporate IT or ISP guys. See if they can white-list us for you. (Write me if you need the header info.)
"If that doesn't work, write me (firstname.lastname@example.org). I can check to make sure you haven't been dropped from our newsletter broadcaster's list for excessive bouncing (fairly rare occurrence). Also, keep in mind you can always access our newsletters via the Web archives until we sort out a solution."
The MarketingProfs newsletter archives are located here
If Val's suggestions help, please let us know. Of course, continue to let us know if they don't help, as well. As much as I prefer the Kudos, I wouldn't give up Complaints!
Until next week,