Greetings, discerning readers.
Later this week, Boss Content Guru Gerry McGovern is pitching a double-header of virtual seminars that truly speak to the heart of anyone who publishes a Web site.
On Thursday, December 8, Gerry leads a session on "How to Be an Unrelenting Web Manager." And, a day later, he follows up with "What Your Boss Should Know About Your Web Site." Those aren't the actual seminar titles, but they serve as shorthand for the meat of both sessions.
I've known Gerry for a very long time—before he was a Big Deal Content Guru, back a lifetime ago, when he was one of the first to start writing about something called Web content and I first published his articles on ClickZ.
One thing is certain: Gerry knows Web content cold. He knows how to write it, produce it, shape it, package it, sell it, quantify it... and how to convince senior management of its critical, inherent value to an organization.
In Gerry's view, senior managers usually don't "get" the Web, so you need to influence their ideas gently but relentlessly. This Thursday, December 8, at 12 PM (EDT), he shows how in his first seminar, "Keys to Success as a Web Manager: People, Politics and Content."
Then, on Friday, December 9, at noon again, comes the chaser, "Maximizing Value with Killer Web Content," during which Gerry reveals the metrics that matter and explains why counting visitors, pageviews, and (worst of all) hits is a pretty useless approach.
Get more information or sign up here.
Until next week,
Chief Content Officer
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