Know-How News by MarketingProfs.com

Issue 72 | October 13, 2006

Dear Small Business Marketers,

Welcome to the latest issue of Know-How News. This week's articles cover three hot topics: marketing to women, writing and market research.

Also, be sure to catch up on the latest happenings in the forum. And don't miss this week's perk for opening the newsletter, in Free Prize Inside.

I hope you enjoy the newsletter. Have a great weekend!

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 198,000 marketers connect, learn, succeed.

P.S. Need to know more about email marketing or voicemail marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

Innovative Ways to Attract Female Consumers

Five Negative Thoughts That Can Sabotage Your Writing (and How to Shake Them)

The Art of Listening: Market Research Tools That Any Company Can Use

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Innovative Ways to Attract Female Consumers

By Gerry Myers

If your company isn't looking at the latest trends in marketing to women, focusing a significant amount of your resources on this market, and generating innovative marketing ideas, you are missing out on a substantial amount of revenue.

Women have the power, the money and the will to work with companies who recognize them, appreciate them and truly want to serve them. To develop a sound plan, here's what you need to know.

Get the full story.

Note: This article is available to our Premium Members only.

Five Negative Thoughts That Can Sabotage Your Writing (and How to Shake Them)

By Daphne Gray-Grant

Have you ever reached for a brownie when you were trying to lose weight? Or stayed in bed when you intended to go to the gym? Or put off paying bills because it was "too much of a hassle"? There are lots of different ways in which we sabotage ourselves. This is true of life in general and also true of the writing life.

Get the full story.

The Art of Listening: Market Research Tools That Any Company Can Use

By Jay Lipe

People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company's marketing, that to deny it is to invite failure. Follow along as we show you how to use marketing research to funnel knowledge into your marketing programs.

Get the full story.

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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
sriedel SRyan ;] mvp43 lara corey dani.obrien coachlisab jpoyer leannec74 james	Frank Hurtte kathysmithcasting kannanveeraiah shghosh Levon dan.harris peanutpeanut JudyJudyJudy SRyan ;] Harry Hallman	Frank Hurtte kannanveeraiah kathysmithcasting dan.harris panfred hEREE.G cread mick mop mbarber

Today's discussion explores whether a motorcycle shop should invest its small marketing budget in billboards or direct mail. Any small business marketer interested in attracting local customers will learn from the back-and-forth conversation that follows.

Discussion: Billboards vs. Mailings

Have something to add? Feel free. The Asker will be alerted when you reply.

No spotlight...

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Today's perk for KHN subscribers is our seminar: The Ultimate Question, with Fred Reichheld. Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Fred teaches that the most important question to ask your customers is: "Would you recommend us to a friend?" When we asked our attendees for this seminar that same question, 93% (of 118 respondents) said, "Yes!" Don't pass up the opportunity to replay a great seminar. (Normally $99.)

Resource: The Ultimate Question

Or browse 381 resources posted by members in our Resource Library.

We've known for a long time that Steve Alker (stevea) is one of our discussion forum's funniest participants. Today's example is classic Steve. Be sure to check it out if you could use a quick laugh.

Discussion: Evaluation of this Particular Site

Have something to add? Please do! You could earn points.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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