Dear Small Business Marketers,

I think you'll enjoy this week's articles. We're looking at customer service, whitepapers and keywords. Something for everyone.

Also, I need to tell you about a new virtual seminar series MarketingProfs is producing about direct marketing. We will be covering all kinds of topics relevant to small businesses:

  Nov.  2: Managing Your Direct Marketing Database
  Nov. 30: Developing the Right Offer
  Dec. 14: B-to-C Prospecting
  Jan. 18: DM and the Internet
  Jan. 25: DM Creative Insights
  Feb.  1: B-to-B Prospecting
  Feb. 15: The Power of Email
  Mar.  1: DM Testing Techniques
  Mar. 15: B-to-B Lead Generation

You might want to think about getting a group together to attend one or all of these high-impact events. And keep in mind that all it takes is a Premium Plus membership to attend them all. I'll remind you about each one the week before.

I hope you enjoy the newsletter. Happy Friday!


:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 198,000 marketers connect, learn, succeed.

 

Here's a discussion many small business marketers will relate to. You would LOVE to hire a professional services firm to produce a $15,000 research project for you, but you only have $3,000. Can you come up with useful research information on such a small budget? What are the options? Are they reliable? These questions are explored in today's Lessons Learned.

Discussion: Inexpensive Market Research Solution

Have something to add? Please do! You could earn points.

Today's perk for KHN subscribers is our seminar: How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis. Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.

Here's what one attendee told us about this seminar: "Great overview of Marketing ROI and the steps to look at it, strategize and take actionable steps. Liked the case studies." Don't pass up the opportunity to replay a great seminar. (Normally $99.)

Resource: ROI Analysis

Or browse 382 resources posted in our Resource Library.

 

There are lots of us forum participants who get a kick out of brainstorming company names and taglines. Some Askers receive incredible value for the points they offer. These are typically the ones who post plenty of background info and participate enthusiastically in the conversation. These Askers benefit from a thoughtful exploration of their company's positioning and often walk away seeing their business in a new light.

But sometimes the discussion is more basic than that. It takes on a game show quality, as in this posting where the only criteria are that the name and tag should be "unique," "meaningful" and beginning with the letter "R." Notice how several community members rise to the challenge.

Discussion: Need Name & Tagline for HR Consulting Firm

Have something to add? Please do! You could earn points.