Know-How News by MarketingProfs.com

Issue 77 | November 17, 2006

Dear Small Business Marketers,

I especially enjoyed all three of today's stories. The Budget Battles article is our offering for Premium members. Whether your company is medium-sized or smaller, you'll find it packed with useful advice for winning support for marketing within your organization.

The article about Time Deficit Disorder not only strikes home, but gives us some practical tips for countering this challenge. And Digitally Dissed helps us learn to manage our personal online reputations.

Then find out what's new in Know-How Exchange, MarketingProfs' vibrant discussion forum. Learn about positioning and buzz marketing. Then enjoy one creative copywriter's suggestions for an auto dealership.

I hope you enjoy this newsletter. Happy Friday!

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 211,700 marketers

Three Steps for Defending Your Strategy and Winning Budget Battles

Seven Ways to Overcome TDD (and Boost Response Rates)

Have You Been Digitally Dissed?

Develop your winning Marketing Plan for 2007

Markets are in flux, levers are changing - understand evolving best practices to protect your ROI!

Learn how - and get your complimentary report now...

Three Steps for Defending Your Strategy and Winning Budget Battles

By Jim Lenskold

You work with your team to design a well-integrated marketing plan that you believe is the best approach to the market. And, sure enough, upper management demands a budget cut that disrupts your plan. The budget-cutting process puts you as a marketer in defensive mode. You may lose key tactics that have strategic value in the marketing mix, or the cuts scale back the overall marketing to the point where you question the potential impact. Marketers need to be prepared to articulate their strategy in terms that are relevant to executives. Three steps may help your case.

Get the full story.

Note: This article is available to our Premium Members only.

Seven Ways to Overcome TDD (and Boost Response Rates)

By Lee Marc Stein

We all know about ADD -- Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD -- Time Deficit Disorder.

Get the full story.

Have You Been Digitally Dissed?

By William Arruda

Hiring managers are googling you -- as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career. Do you know what Google says about you?

Get the full story.

Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
cambridge D4Demand ed.pollock gpick Rita Wilhelm tweaked4life kathysmithcasting saragoldberger prompt_payer cutepebbles18	shghosh kathysmithcasting Frank Hurtte bigstarnow W.M.M.A. ceitliong proeditor telemoxie JoMasterson Amy Madsen	shghosh telemoxie jpoyer cread Dare4More mbarber JoMasterson W.M.M.A. Harry Hallman bigstarnow

This week's Lessons Learned is an URGENT question posted by new forum participant, cambridge. The Asker is looking for advice for positioning a new discount retail optical store. It's a model discusson for showing just how helpful the forum can be. Take a look at the thoughtful reponses posted by other members. And feel free to jump in, yourself.

Discussion: Marketing Ideas for Discount Retail Optical Stores

Have something to add? Please do! You could earn points.

Today's perk for KHN subscribers is our MP3 recording: Buzz Marketing Thought Leader Summit. Click here to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Resource: Buzz Marketing (panel discussion; MP3 recording)

Or browse 389 resources posted in our Resource Library.

We particularly enjoyed this discussion. The Asker (thor) is looking for ideas for an in-your-face radio campaign to promote a car dealership. Check out bigstarnow's suggestions for a humorous campaign. And be sure to post your thoughts if you have ideas.

Discussion: Auto Dealer Radio Copywriting

Have something to add? Please do! You could earn points.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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