Dear Small Business Marketers,

Thanks to the miracle of Internet, this newsletter comes to you from Hanover, Germany where I am enjoying a working vacation. (In fact, it will mail as I fly to Copenhagen, Denmark later today.) So it's fitting that two of our articles in this issue are Web-related. They also happen to be "Top Ten" lists, which I know you love.

The first is our Premium feature this week. It walks you through the ins and outs of starting a corporate blog. In the next article, one of our most popular authors gives you a list of things to think about as you evaluate your Web content. Finally, our third article contains heart-to-heart advice expressly for entrepreneurs.

Keep reading to find out what's new in the forum this week. You'll see the 10 hottest discussions, you'll learn how to handle email bouncebacks, you'll hear how to build your database, and you'll find an amusing discussion about taglines for a pet hotel.

I hope you enjoy this newsletter. Happy Friday. Happy travels, to those of you on vacation. And happy holidays!

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 222,300 marketers 

If you work with a small mailing list (in the order of 500 names or so), this discussion may prove very useful for you. Click here to learn some things you can try to optimize your production and distribution processes and improve deliverability. Thanks, cblase, for asking a question many of our members have been wondering about.

Discussion: Bouncebacks on Small Email Marketing Mailings

Have something to add? The Asker will be alerted when you reply.

Today's perk for KHN subscribers is our seminar: Crash Course #2: How to Build and Manage Your Marketing Database. Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Here's what one attendee told us about this seminar: "It was well done for an introduction to direct mail databases. I always like examples of companies that use or would use whatever is being explained." Don't miss the chance to replay it. (Normally $99.)

Resource: How to Build and Manage Your Marketing Database

Or browse 392 resources posted in our Resource Library.

 

There are loads of pet lovers here at MarketingProfs, Val and Carrie included. Of course we enjoy the discussions about pet-related businesses that come up from time to time in Know-How Exchange. This one made us smile. Here are a few of our favorite taglines.

• They won't even know you're gone.
• The Busy Fur Traveler
• Treat your pet to a fat old time.
• We'll treat your furkids like kings and queens.
• Because pets are people too.

Discussion: Tagline Needed for Upscale Pet Hotel

Have something to add? Please do! You could earn points.