Dear Small Business Marketers,

I have a fun announcement: MarketingProfs is launching a book club. See our story below about the first book, Citizen Marketers. The article describes the reading group and how you can join it. We'll be using Know-How Exchange to carry on the group discussion. So those of you who participate frequently in the forum will notice when the discussion begins in January. For anyone else, be sure to email CK, the book club host, to join her list to receive an email alert.

In addition, you'll find below two interesting articles. The first is our Premium story about marketing to the segment known as the "Millennials." The second is a handy primer on some key aspects of pay-per-click advertising.

Then find out what's new this week in the forum. Learn about the pros and cons of email attachments, and play back our popular seminar about direct marketing.

I hope you enjoy this newsletter. Happy Friday!

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 220,100 marketers 

This topic comes up frequently among direct marketers, so we were happy to see it hashed out in the discussion forum this week. Frequent participant telemoxie wonders what the cut-off limit is for a reasonable file size for attachments going to new prospects. He also raises the question of download links vs. attachments. In a very rare show of solidarity, the experts almost unanimously agree in their recommendations.

Discussion: How Big is "too big" for an Email Attachment?

Have something to add? The Asker will be alerted when you reply.

Today's perk for KHN subscribers is our seminar: Crash Course in Direct Marketing. Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Here's what one attendee told us about this seminar: "Very good overview of the direct marketing process. Loved the focus on measurement." Don't miss the chance to replay it. (Normally $99.)

Resource: Crash Course in Direct Marketing

Or browse 389 resources posted in our Resource Library.

 

Know something about horses? Or know someone who knows something about horses? There's an open question in Know-How Exchange just for you. We couldn't help but smile when we saw this off-topic discussion and two members' willingness to help out. (Nice job, Chris, turning it into a business topic.) Hmmm ... Or perhaps EVERY question is actually a marketing question in disguise?

Discussion: Need a Topic for a Horse 4-H Project

Have something to add? Please do! You could earn points.