Dear Askers & Answerers,

We're baaack! Know-How News has been on vacation the last few months. It was one of those spa vacations, so she emerges with a fresh new look, and more important: a slightly new perspective.  

This newsletter has always served the online community of KHErs (forum participants) with links to the week's hot topics in MarketingProfs' Know-How Exchange. The new KHN adds links to three articles published at MP.com. These articles will focus on small business marketing to reflect the widespread participation of folks from small- and mid-sized companies in MP's discussion forum.

We’re pretty jazzed about this new focus. We’re looking forward to developing in-depth content to help those of us who DON'T have an army of marketing co-workers and piles of cash for implementing Fortune 500 marketing campaigns. Each week our "cover story" will be Premium content (for MarketingProfs'  Premium members). Then everything else in this newsletter will be for ALL members.

This issue is packed with good stuff. Be sure to check out the new feature, "Free Prize Inside." There you can access one of our most popular seminar recordings at no charge. Consider it a gift for opening the newsletter. (You all know how important open rates are!) There will be something cool in that spot every week ... and it will be available only for seven days, until the next issue of KHN mails.

It's really great being back in communication with all of you! Please feel free to send me feedback. I look forward to your replies.

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 183,000 marketers connect, learn, succeed.

P.S. It has been a while! To anyone who doesn't remember signing up to receive this newsletter: You probably joined the list while registering with MarketingProfs.com. To update your email preferences, please visit this page in My Account at any time. 

 

Earlier this week Titch posed a question that launched a thoughtful discussion about market segmentation and direct response. This conversation is ongoing, so feel free to weigh in. Or just browse the responses so far, to see how a variety of experts respond to this marketing challenge.

Discussion: Marketing a Book Covering Machine

Have something to add? Please do! This question is still open, so you could win points for your answer.

 

Welcome to a fun new feature of Know-How News. Each week you’ll find something handy in this spot. It will be temporarily available as a thank-you for opening our newsletter. So be sure to act quickly!

This week’s prize is the recording of one of our most popular seminars ever: Google in the Real World: How Links Boost Your Ranking. See the event description here. (Notice it sells for US$99.) Then use the link below to replay the recording on your computer any time before the next issue of KHN mails next Friday. Enjoy!

Resource: How Links Boost Your Ranking

Or browse 372 resources posted by members in our Resource Library.

 

Today’s funny highlight comes from a discussion started by kbordsen. It’s stevea who had me laughing out loud.  He starts off saying: “Personally, I find the marriage idea a bit schmaltzy, but that’s probably because I’m British and somewhat reserved.” This put me off-guard for the fabulous imagery that followed: 

“If you asked someone from this side of the pond for a setting, we would be incorrigibly influenced by Hollywood westerns, which probably wouldn’t work over there. Imagine having the four local banks hijacked by the bad guys, riding into town wearing black Stetsons and shooting the place up. Your blokes on white chargers, bearing shiny deputy marshal’s badges and six-guns could liberate them and everyone could ride off into the cactus lined sunset to the tune of a decent hoedown.”

Yes, Steve, that’s a MUCH less sentimental concept. ;)

Discussion: Bank Merger Needs Theme

Have something to add? Please do! This question is open.