Dear Askers & Answerers,

Why not round out your week with a few new ideas?

In this newsletter we conclude Eileen Fogel's series about company newsletters. This installment recaps some design do's and don'ts. It shares ideas for measuring ROI, and it answers the age-old question of print vs. electronic.

Next up, Neil Anuskiewicz offers a primer for those of us interested in setting up a Google AdWords campaign. Then David Meerman Scott explores how PR has changed in an online world.

And don't miss this week's hot forum topics. You'll find a thought-provoking discussion about setting brand targets. You'll learn more about active member rbauman. You'll get access to a FREE seminar about buzz marketing. And you'll link to a humorous list of marketing jokes.

I hope you enjoy this newsletter. To those of you in The States, Happy 4th of July! And to everyone, have a great weekend.

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 184,000 marketers connect, learn, succeed.

P.S. Need to know more about PowerPoint, online surveys or email marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

Last week new member jsmbrand asked an interesting two-part question. 1) How much awareness does a brand like ours need to be successful? 2) Are there any general rules for the percents of overall budget we should spend on each vehicle in our marketing mix? We could all learn from the ongoing discussion.

Discussion: Brand Targets and Marketing Mix Benchmarks

Have something to add? Please do! This question is still open, so you could win points for your answer.

 

Each week you will find something handy in this spot. It will be temporarily available as a thank-you for opening our newsletter. This week's prize is the recording of one of our most popular seminars: The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen. See the event description here. (Notice it sells for US$99.) Then use the link below to replay the recording any time before KHN mails again next Friday. Enjoy!

Resource: Lessons in Word-of-Mouth Marketing

Or browse 372 resources posted by members in our Resource Library.

 

Choosing a funny thread was easy today, thanks to sriedel's call for marketing jokes. There are MANY laughs on this page. Be sure to read them all. ShannonD's airline communications post and skoobie99's Out of Office email replies are Val's favorites.

Especially this one from skoobie99's post: "You are receiving this automatic notification because I am out of the office. If I was in, chances are you wouldn't have received anything at all."

Discussion: Marketing Jokes

Have something to add? Please do. You could win points!