Know-How News by MarketingProfs.com

Issue 59 | July 14, 2006

Dear Askers & Answerers,

More good stuff for you this week! Below you'll find Jill Griffin's popular article about customer loyalty. Next up, Jay Lipe offers advice for branding your business. Then Neil Anuskiewicz is back to explain the ins and outs of IP address whitelisting.

And don't miss this week's hot forum topics. You'll find ideas about how to follow up on your next direct mail campaign. You'll learn more about KHEr, michael. You'll get access to a seminar about website design. And Last Laugh will send you off with a smile.

Also, thanks to those of you who participated in the brainstorming thread about blocking spammers. We are frequently implementing changes to protect your email addresses from those hooligans. We appreciate your suggestions and especially your good sense of humor when it comes to dealing with this persistent challenge.

Have a great weekend!

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 190,000 marketers connect, learn, succeed.

P.S. Need to know more about online surveys, voicemail or email marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

15 Ways to Improve Customer Loyalty

Keys to Branding Your Small Business

Is Your IP Address Whitelisted?

Boost email, direct mail and event results by 25-40% -- Guaranteed!

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15 Ways to Improve Customer Loyalty

By Jill Griffin

Many think the lowest price is the only thing that keeps a customer returning. But take heart. Customer loyalty is alive and well. Look no further than Dell, Harrah's, Starbucks, USAA, Chick-fil-a or Harley-Davidson, to name a few, and you'll find companies that are consistently earning customer loyalty while their competitors struggle.

But, what is this thing called "customer loyalty? How can you recognize it? And -- most important -- how can you foster loyalty to your own organization?

Get the full story.

Note: This article is available to our Premium Members only.

Keys to Branding Your Small Business

By Jay Lipe

Pay dear attention to your branding programs from the outset because they work to strengthen the link of trust between your company and its buyers.

Get the full story.

Is Your IP Address Whitelisted?

By Neil Anuskiewicz

You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call-to-action. Your graphic designers have designed a stunning custom email. You then send the email to your list but find that deliverability rates are lower than you planned -- mostly because none of your recipients at a major Internet service provider (ISP) received your email ... Uh-oh.

Get the full story.

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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
BARQ michael graphica nash CHRISTINE.KERRIGAN schirmcat Mushfique Manzoor roby_dahshan Joe Woo synapses	Frank Hurtte MANSING rbauman vic W.M.M.A. mbarber michael joekelepolo douglas.hitchcock BevH	douglas.hitchcock MANSING W.M.M.A. mbarber rbauman Deremiah, *CPE stevea telemoxie Vevolution Frank Hurtte

You probably recognize ShannonD as an active participant who has posted some interesting questions we all can learn from. Here's a great example. This conversation includes several experts' recommendations for how best to follow up on a direct mail campaign, including ideas for tracking response metrics.

Discussion: Following up on a Phone or Direct Mail Campaign

Have something to add? We'll alert the Asker when you respond.

Although he claims to be more of a salesperson than a marketer, Michael Dunne (michael) has responded to more than 900 forum questions since May 2005. Carrie appreciates how he handles students' questions and the practical and down-to-earth advice he offers in a broad spectrum of areas. Read on to learn more about this active participant.

Profile: Meet Michael Dunne

Or browse 1173 profiles in our Member Directory.

Emma, email marketing
in style.

Emma helps small businesses, non-profits & agencies create stylish email campaigns & track the response in real time.

Request your (free!) Emma tour & test drive now.

Each week you will find something handy in this spot. It will be temporarily available as a thank-you for opening our newsletter. This week's prize is the recording of one of our popular seminars: Psychological Secrets of Successful Websites. (Notice it sells for US$99.) Then use the link below to replay the recording any time before KHN mails again next Friday. Enjoy!

Resource: Psychological Secrets of Successful Websites

Or browse 373 resources posted by members in our Resource Library.

Earlier this week new member whimziequiltz posted a question about fortune cookie sayings. Did you see it? It was deni418's reply that made us laugh and taught us something we didn't know:

"Maybe you could incorporate the names of quilts into sayings too. Like: 'May a DRUNKARDS PATH never lead to your LOG CABIN.'"

Interesting names for quilting patterns, eh? The things you learn at MarketingProfs ...

Discussion: Need Fortune Cookie Sayings

Have something to add? Please do. You could win points!

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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