Know-How News by MarketingProfs.com

Issue 58 | July 7, 2006

Dear Askers & Answerers,

This issue is jam-packed with good ideas!

Below you'll find Ruth Steven's popular article about tradeshow marketing. Next up, Wil Reynolds provides a crash course for using GoogleTrends. Then Jim Lenskold and Bill Lee discuss the new metric everyone is talking about: Net Promoters. (To learn more about this topic, be sure to attend our free virtual seminar on July 11.)

And don't miss this week's hot forum topics. You'll find useful suggestions for developing a case study. You'll learn more about KHEr wnelson. You'll get access to a seminar about marketing to women. And Last Laugh will send you off with a smile.

Please note: Some of you reported having trouble with last week's Free Prize. My apologies! We had a tech glitch. You have another week to check out that recording. Click here to play our seminar: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen.

Have a great weekend!

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 190,000 marketers connect, learn, succeed.

P.S. Need to know more about online surveys, voicemail or email marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

How to Quadruple the Results of Your Tradeshow Marketing

A Crash Course for Marketers on Google's New Trend Tool

Turning Customers Into Your Sales and Marketing Department

Launch a Zoomerang Survey today - make confident decisions tomorrow!

Zoomerang zPro - Fast,
powerful online surveys to guide your most important business decisions. 20% off for MarketingProfs members!

How to Quadruple the Results of Your Tradeshow Marketing

By Ruth P. Stevens

Promotion is a critical leverage point in tradeshow marketing. By applying a modest effort in planning and executing promotional strategies, you can double, triple, even quadruple the results of your investment.

Tradeshow marketers often get so preoccupied with designing and building their booths that they can forget to concentrate on driving qualified traffic. An investment in promotion is critical to your success, because ...

Get the full story.

Note: This article is available to our Premium Members only.

A Crash Course for Marketers on Google's New Trend Tool

By Wil Reynolds

Google recently launched Google Trends, a tool that allows you to view keyword search trends by year and month. You can also view trends by news mentions and by region/country of searchers performing searches. Here are some real-world ways marketers can use the data in this truly useful tool to help get a jump on competitors and assess their search penetration.

Get the full story.

Turning Customers Into Your Sales and Marketing Department

By Jim Lenskold and Bill Lee

One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters. First described two years ago in Harvard Business Review, Net Promoters is now being adopted by a growing number of highly respected firms, including General Electric, Intuit, and SAP. What is it? And what does it do?

Note: We are offering a free virtual seminar on this topic on Tuesday. Email to learn more, or click to register.

Get the full story.

Boost email, direct mail and event results by 25-40% -- Guaranteed!

Get Boxpilot's free 5-page report to learn how easy it is to enhance your current campaigns with guided voicemail!

Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
maryangel igetbiz1 dave coupon man larrym mbarber booboobear meganmcf graphica merle	rbauman MANSING Frank Hurtte W.M.M.A. Roberto Deremiah, *CPE alyson Interlux vic Barcelona	Deremiah, *CPE rbauman stevea MANSING alyson lara torr286 DeBrady W.M.M.A. sriedel

mmcelyea is a frequent Asker of action-oriented, broadly applicable questions. Last week he/she (not sure which!) asked for suggestions about producing a case study. The conversation that follows is full of good ideas for all of us.

Discussion: How to Write a Case Study

Have something to add? We'll alert the Asker when you respond.

A member for a little over a year, Wayde Nelson, wnelson is a Top 25 contributor to the forum. With his diverse educational background and work experience, Carrie isn’t surprised that he started his own company. Where else could he apply the wealth and breadth of his knowledge? Read on to learn more about this active participant.

Profile: Meet Wayde Nelson

Or browse 1173 profiles in our Member Directory.

Emma, email marketing
in style.

Emma helps small businesses, non-profits & agencies create stylish email campaigns & track the response in real time.

Request your (free!) Emma tour & test drive now.

Each week you will find something handy in this spot. It will be temporarily available as a thank-you for opening our newsletter. This week's prize is the recording of one of our most popular seminars: Reach the Big Spenders: How to Market to Women 50-75. See the event description here. (Notice it sells for US$99.) Then use the link below to replay the recording any time before KHN mails again next Friday. Enjoy!

Resource: Marketing to Women 50-75

Or browse 373 resources posted by members in our Resource Library.

Did you see the tagline suggestion Marcus (mbarber) offered this week for a career website that targets young job hunters? It was a response to new member grtorres' question. It would make FABULOUS copy for an ad campaign. It's smart. But better yet, it's funny. You'd click, wouldn't you?

>> Download Career Tracks Here

Discussion: Tagline for Recruitment of Young Employees

Have something to add? Please do. You could win points!

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

You received this newsletter at this address (%%email%%) because you opted-in to receive it. You can easily change the format (text vs. html), your email address and your Know-How News subscription status here. To cancel all of your MarketingProfs mail AND your MarketingProfs membership, send us a blank email here.

Publisher: Allen Weiss (amw@marketingprofs.com)
Strategy: Roy Young (roy@marketingprofs.com)
Editorial: Val Frazee (val@marketingProfs.com)
Advertising: Jim Kelly (jim@marketingprofs.com)
Forum Help: Carrie Shearer (exchange@marketingprofs.com)
Membership: Penny Fiederlein (support@marketingprofs.com)
Global Newsletters: Sharon Hudson (sharon@marketingprofs.com)
Affiliate Program: Shelley Ryan (affiliates@marketingprofs.com)

Helping marketers from all industries succeed online through highly effective email technology and professional services.

MarketingProfs LLC, 419 N. Larchmont #42, Los Angeles, California 90004
Copyright© 2006 MarketingProfs LLC. All rights reserved.

MarketingProfs | Know-How Exchange | DailyFix | Advertise | Terms & Privacy