Know-How News by MarketingProfs.com

Issue 65 | August 25, 2006

Dear Askers & Answerers,

In this week's top story, Garrett French offers an easy-to-follow guide for implementing a low-cost PR strategy. He calls it a market conversation strategy, not to be confused with a traditional PR campaign. It offers sound advice you could begin using today.

Next you'll find two articles about favorite topics of mine: market research and organic search.

Curious what's hot in the forum this week? See the highlights below. Read expert advice about hiring an employee versus an agency. Meet KHEr, stlubahn. Listen to a seminar about direct marketing. And skim some funny slogans for flowers on Valentine's Day.

I hope you enjoy the newsletter. Have a great weekend!

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 190,000 marketers connect, learn, succeed.

P.S. Need to know more about online surveys, email or voicemail marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

A Low-Cost PR Strategy for B2B Startups

5 Simple Techniques for Getting Better Results From Qualitative Research

Organic SEO—What Does It Really Mean?

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A Low-Cost PR Strategy for B2B Startups

By Garrett French

This article is an outline for implementing a strong market conversation strategy at your company. Such a strategy can drive results similar to traditional PR and marketing efforts at a substantially lower upfront cost. That effort, however, requires an ongoing investment of employee time.

If you follow this article's core concepts and apply them to your industry, you'll see an increased presence in the media, an increase in perceived expertise, a growing intra-company knowledge base and an exploding search engine presence. More important, you'll find that surprising and disruptive opportunities emerge that would not have if you hadn't engaged in conversation.

Get the full story.

Note: This article is available to our Premium Members only.

5 Simple Techniques for Getting Better Results From Qualitative Research

By Michael Antman

The most effective research isn't necessarily the most rigidly designed. In fact, a loosely designed program may not appear as "scientific," yet sometimes can do more to reveal real truths than more carefully crafted and comprehensive research programs.

Get the full story.

Organic SEO—What Does It Really Mean?

By Scott Buresh

There's more than one way to skin a cat — and for achieving natural search engine results.

Get the full story.

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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
jhudson56 deyaffee kevinbhuynh zuccamori halfback55 isaro29 janel The Radial Group andreas jen.mifflin	Frank Hurtte JoMasterson MANSING rbauman W.M.M.A. thomas.c.taylor joekelepolo vic darcy.moen NovaHammer	Frank Hurtte rbauman JoMasterson MANSING thomas.c.taylor john_hicks ward5830 nmuqbel joekelepolo greg

New member kevinbhuynh is poised to expand his business. Like the owners of many small companies, he needs help with marketing and is facing the employee vs. agency question. His question sparks a lively debate. See what the experts have to say.

Discussion: How To Expand My Business

Have something to add? The Asker will receive an alert when you reply.

Steve Lubahn (stlubahn) has been a MarketingProfs member since December 2003. In addition to his day job, he has a small consulting firm that designs web sites for small business. Nonetheless, Steve manages to be ranked as one of our “Most Stimulating Members” quite often. Carrie is always impressed by his thoughtful web site critiques. Read on to learn more about this active participant.

Profile: Meet Steve Lubahn

Or browse 1323 profiles in our Member Directory.

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Each week you will find something handy in this spot. It will be temporarily available as a thank-you for opening our newsletter. This week's prize is our popular seminar: 12 Creative Campaigns Up Close: Analyzing Direct Marketing Communications. Click here to read the description. (Normally US$99.) Then use the link below to replay the seminar any time before KHN mails again next Friday. Enjoy!

Resource: 12 Creative Campaigns Up Close

Or browse 377 resources posted by members in our Resource Library.

Valentine's Day is a fun/funny holiday to begin with. When you think about it in August, it's even more so. Maybe that's why we found this discussion -- posted by new member, zuccamori -- so entertaining. We think you will enjoy it too.

Discussion: Catchy Slogan Required For Valentine's Day!

Have something to add? The Asker will receive an alert when you reply.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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