Know-How News by MarketingProfs.com

Issue 68 | September 15, 2006

Dear Askers & Answerers,

In this week's top story, Elaine Fogel offers her recommendations for improving your company's telephone communications.

Next you'll find an article about website design tips and another introducing you to KHE member Tanya Miller.

Then catch up on the latest happenings in the forum. Read expert advice for contacting a dormant customer list. Listen to a seminar about email marketing. And skim a couple of funny posts as members list their all-time favorite freebees.

I hope you're having a terrific week!

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 190,000 marketers connect, learn, succeed.

P.S. Need to know more about online surveys or voicemail marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

Five Simple Ways to Improve Your Telephone Customer Service

Ten Effective SEO Design Tips (to Impress Visitors—and Search Engines)

Meet Tanya Miller

Boost email, direct mail and event results by 25-40% -- Guaranteed!

Get Boxpilot's free 5-page report to learn how easy it is to enhance your current campaigns with guided voicemail!

Five Simple Ways to Improve Your Telephone Customer Service

By Elaine Fogel

It isn't the most high-tech tool in the office, and it may not have fancy bells and whistles, but for many companies and organizations the telephone is often the first line of customer service communication. And many are using it badly.

Yet creating the internal tools will help establish protocols that can make telephone communication a marketing communications channel for external information. Here are five recommendations.

Get the full story.

Note: This article is available to our Premium Members only.

Ten Effective SEO Design Tips (to Impress Visitors—and Search Engines)

By Barry Fenning

If your visitors like your Web site, there is a very good likelihood the search engines will, too. With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind -- and also effectively conduct search engine optimization.

Get the full story.

Meet Tanya Miller

By Carrie Shearer

Tanya Miller (Tatyiana) has been a member of the Forum for less than a year. In that time she has developed a reputation as a creative expert in the area of names and taglines. She is in the enviable position of having created her own position when she decided to turn her attention towards marketing as a career. Read on to learn more about this active participant.

Get the full story.

Launch a Zoomerang Survey today - make confident decisions tomorrow!

Zoomerang zPro - Fast,
powerful online surveys to guide your most important business decisions. 20% off for MarketingProfs members!

Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
kristitift teresa75 kudsiras eishaa4u viperbl1 telemoxie garoseme csu3645 DShot Vendita	Frank Hurtte kathysmithcasting darcy.moen W.M.M.A. kalatraz Focus Fields NovaHammer stevea Ric sash	Frank Hurtte darcy.moen stevea ShannonD Focus Fields rbauman Tatyiana kalatraz jpoyer amandavega

Long-time member carter started a discussion many of us can learn from. He asked for suggestions for contacting a dormant list of former customers. Browse the ideas offered by other members.

Discussion: Old Dog Needs New Trick

Have something to add? Feel free! We'll alert the Asker to your reply.

No spotlight...

Check out this week's perk for opening our newsletter. It's our seminar: Email Marketing Success: 10 Campaigns Examined for Better and for Worse. Click here to read the description. Then use the link below to replay the seminar any time before next Friday.

Here's a comment from someone who attended the live event: "The best 90 minutes I have spent on education in a long time." Don't pass up the opportunity to replay a great seminar at no cost to you. (Normally $99.)

Resource: 10 Email Campaigns Examined

Or browse 378 resources posted by members in our Resource Library.

You've got to love this discussion started by regular contributor JoMasterson. It's about everyone's all-time favorite promotional give-aways. We're wondering what ever happened to jdeems' slinky? And did Frank REALLY lose his photo with Miss South Dakota?

Discussion: Best Freebee Ever?

Have something to add? Feel free! We'll alert the Asker to your reply.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

You received this newsletter at this address (%%email%%) because you opted-in to receive it. You can easily change the format (text vs. html), your email address and your Know-How News subscription status here. To cancel all of your MarketingProfs mail AND your MarketingProfs membership, send us a blank email here.

Publisher: Allen Weiss (amw@marketingprofs.com)
Strategy: Roy Young (roy@marketingprofs.com)
Editorial: Val Frazee (val@marketingProfs.com)
Advertising: Jim Kelly (jim@marketingprofs.com)
Forum Help: Carrie Shearer (exchange@marketingprofs.com)
Membership: Penny Fiederlein (support@marketingprofs.com)
Global Newsletters: Sharon Hudson (sharon@marketingprofs.com)
Affiliate Program: Shelley Ryan (affiliates@marketingprofs.com)

Helping marketers from all industries succeed online through highly effective email technology and professional services.

MarketingProfs | Know-How Exchange | DailyFix | Advertise | Terms & Privacy