Know-How News by MarketingProfs.com

Issue 67 | September 8, 2006

Dear Askers & Answerers,

In this week's top story, Suzanne Lowe helps us determine which of our favorite marketing strategies we should pursue and which we should drop from our game plans.

Next you'll find an article about how to handle calls from the media and another introducing you to KHE expert Shamacharya Tupsakri.

Need to catch-up on what's happening in the forum? See the highlights below. Read expert advice about countering a rumor started by a competitor. Listen to a seminar about blogging. And skim read a couple of funny names for a college campus coffee shop.

I hope you enjoy the newsletter.

Happy exchanging,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: Where 190,000 marketers connect, learn, succeed.

P.S. Need to know more about online surveys or email marketing? Please ask our advertisers for more information. Their support makes this newsletter possible.

Measuring Your Top Marketing Strategies

There's a Reporter on Line One: Four Foolproof Tips for Talking to Media

Meet Shamacharya Tupsakri

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Measuring Your Top Marketing Strategies

By Suzanne Lowe

We all have a list of top marketing strategies. Every year they appear on the strategic plan, they drive activities throughout the firm, and their progress is discussed at the highest levels.

But are the top strategies that firms identify really the ones they should be pursuing? How do they know for sure? Perhaps they're prioritizing activities simply because they think they worked in the past. Or because they know that competitors are doing them.

There's only one way to know for sure whether your firm is directing its marketing efforts wisely. And that is to measure.

Get the full story.

Note: This article is available to our Premium Members only.

There's a Reporter on Line One: Four Foolproof Tips for Talking to Media

By Cheryl McPhilimy

We all want press coverage. We all have visions of the rest of the world valuing us, our companies and our contributions. But what happens when a reporter really is on Line One? A blessed few can pick up the phone and say brilliant things. The vast majority of us panic.

Get the full story.

Meet Shamacharya Tupsakri

By Carrie Shearer

Shamacharya Tupsakri (sham) works in India’s Silicon Valley. This intriguing member planned to be a prawn farmer. When the government changed the rules as he completed his MS in Marine Biology, Sham found a new avenue for his creative talents – helping KHE members find taglines! Read on to learn more about this active participant.

Get the full story.

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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
stacysomers21 DShot anna10 twruble JoMasterson cristiandiaz wahmspotlight twest1942 stlubahn janet	stevea Frank Hurtte W.M.M.A. JoMasterson wnelson vic rbauman genemunro stafford cristiandiaz	Frank Hurtte stevea skoobie99 Tatyiana JoMasterson wnelson rbauman john_hicks kevin.horne genemunro

New forum participant william poses an interesting dilemma. What should you do when a competitor circulates a rumor that your company is going out of business? Read how the experts suggest he should tackle this situation.

Discussion: Closing Down, Says Competitor

Have something to add? Feel free! You could earn points.

No spotlight...

Each week you will find something handy in this spot. It will be temporarily available as a perk for opening our newsletter. This week's prize is our popular seminar: Truths of Blog Marketing: Reaching Customers, Building Your Brand. Click here to read the description. (Normally US$99.) Then use the link below to replay the seminar any time before KHN mails again next Friday. Enjoy!

Resource: Truths of Blog Marketing

Or browse 378 resources posted by members in our Resource Library.

Tagline and name discussions are often good for laughs. Here's one that begs for an amusing/hip solution. There are a few good ones here already. (Val's favorite is Perky's.) But the question is still open. Maybe you have an idea of your own to add?

Discussion: College Cafe Needs Name

Have something to add? Feel free! You could earn points.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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