Know-How News by MarketingProfs.com

Issue 4 | January 26, 2007

Dear Small Business Marketers,

Today's top story is something new. Noticing how frequently tagline discussions come up in Know-How Exchange, moderator Carrie Shearer summarizes the valuable knowledge on this subject that has been shared recently among forum participants. Save a few days of research. Read her Premium article to learn exactly what taglines are for -- and how to craft an effective one.

Next up, our second article offers communication advice for a product launch. And in our third article, learn what times of the year are best to avoid for B2B promotions.

Don't miss out on this week's hottest topics in the forum. You'll find links to the top 10 threads below. Also, play back a popular Gerry McGovern seminar, and unwind a little with Last Laugh.

Happy Friday!

Best wishes,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 234,000 marketers

Looking for a Great Tagline - Search No More

Launching Your Product: Seven Marketing Musts

Avoiding Email Low-Response Times of Year for B2B Campaigns

Boost email, direct mail and event results by 25-40% -- Guaranteed!

Get Boxpilot's free 5-page report to learn how easy it is to enhance your current campaigns with guided voicemail!

Looking for a Great Tagline - Search No More

By Carrie Shearer

Taglines can help your company or brand stand out and be noticed. But writing one isn't as simple as coming up with a catchy phrase with rhymes or alliterations.

Over the years, a vast amount of knowledge has been shared in the MarketingProfs discussion forum on this topic. This article summarizes the best information we've seen in Know-How Exchange. If you're in need of a new tagline, this story will help you get started. And it will point you in the direction of expert help, if you need it.

Get the full story.

Note: This article is available to our Premium Members only.

Launching Your Product: Seven Marketing Musts

By Gwyneth Dwyer

Whether your launch is for an entirely new product or for a product line extension, these seven marketing communication musts will put you on the path to success.

Get the full story.

Avoiding Email Low-Response Times of Year for B2B Campaigns

By Lisa Bowen

After years of trial and error, attempting to predict the ebb and flow of marketing campaign response, the author put together a reference calendar. It shows blackout dates for email campaigns that B2B marketers should avoid if possible.

Get the full story.

Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
kallighane mssandylee82 Kamran smcintosh Kashif Debbie Bender310 DaKING khuss ltaylor	marketingriot W.M.M.A. Papadoc (Steve) rjohnni charles.stannard CarolBlaha shghosh kathysmithcasting mgoodman ASVP/ChrisB	kaustubh.s Noel Jeff K. djohnson CarolBlaha kathysmithcasting Puru Gupta mgoodman marketingriot Frank Hurtte

Our January book club discussion about Citizen Marketers has generated 16 different threads in the forum. MarketingProfs member david reich initiated the most popular conversation, so far. He gets down to the nuts and bolts and asks whether companies need to hire someone specifically to monitor and engage bloggers. See what the participants have to say.

Discussion: Citizen Marketers: Tracking the Blogosphere

Have something to add? Please do! You could win points.

Today's perk for KHN subscribers is our seminar: Killer Web Content. Make the sale. Deliver the service. Build the brand. Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Here's what one attendee told us about this seminar: "Lots of great advice with tools you can actually use. McGovern is very direct and to the point. Great stats/evidence to support his claims." Don't miss the chance to replay it. (Normally $99.)

Resource: Killer Web Content

Or browse 401 resources posted in our Resource Library.

A few days ago new member erin.beckwith asked for tagline suggestions for a casino promotion. She wants to tie-in her slots giveaway with Valentine's Day. As usual, the forum's creative minds came up with some fun suggestions. Perhaps you have one to add?

Discussion: Valentine's Day Promo Tagline

Have something to add? Please do! You could win points.

Want to share the news? Invite your colleagues to participate in our online discussion forum, Know-How Exchange.

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