To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news10-16-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== October 16, 2007 Volume 6, No. 42 ============================================================== made possible by: NETFACTOR You’ll Get More Website Leads - Automatically It’s Like Caller ID for your Website. Now Capture Business Visitors as Leads with No Registration. Get Companies. Contacts. Phone. Emails. Try it - FREE http://www.netfactor.com/webleads4.htm =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Reach Facebook's Millions of Members in Nine Easy Steps 2 - MarketingProfs Video: RSS—REALLY Simplified 3 - Going Global in a Web 2.0 World: A Punch List for Small Business 4 - Micro Branding—Macro Results 5 - MP Classic: 10 Online Writing Concepts That Work Wonders Offline, Too 6 - What Is Your 'Return on Marketing Integrity'? 7 - The New Rules of Internet Marketing + Advertising Info. for MarketingProfs + Top articles from our last newsletter - in case you missed it A NOTE TO READERS: Advertising on a Shoestring (and a New Video Series) How many of you have had found yourself talking with a friend who interchanges the words "marketing" and "advertising," as if it’s the same dif? It's happened to me a lot. But recently when it happened, I started thinking that most of the money spent on marketing is actually directed toward advertising, so maybe the conventional ignorance is not so ignorant after all. Maybe, in the end, the best marketers are really just the best advertisers. All of this is thinking is particularly timely, as advertising is the star subject of the next in the Small Business Marketing series. Join us for Advertising on a Modest Budget this Friday, October 12, at 3 p.m. eastern. As our host Michael Goodman will explain, advertising is probably more important, and represents a larger share of the marketing budget, for small- and medium-sized businesses than for larger businesses. The leverage from advertising for a small business can be tremendous. The series has proven to be extremely popular, even with marketers in some larger corporate environments. I hope you'll join us! Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs p.s. This week, we introduce a new short video series for marketers, produced by Matt Dickman in association with MP. This week, Matt explains RSS – what it is, and how it fits into your business. The video is part of a regular "Whiteboard" series in which Matt deconstructs technologies that marketers should understand (but often don’t). I'm excited about this series – Matt has a gift for making complex technologies decidedly less so. In other words, he speaks your language. Watch the video here. You can also subscribe to all of our future videos by clicking the "Subscribe" button on our new "MarketingProfs Channel" here. ============================================================== made possible by: SILVERPOP Inside the Secret World of White Listing Enterprise email marketers can greatly enhance deliverability by getting added to ISPs’ white lists of trusted senders. Navigate the process with insight from Silverpop Silverpop – Your Partner for Email Marketing Success Download your free copy today! http://www.silverpop.com/landing/profs/25.html ================================================================ 1 - HOW TO REACH FACEBOOK'S MILLIONS OF MEMBERS IN NINE EASY STEPS Facebook is the hot social-networking site of the moment. With the site's incredible growth in recent months, many marketers are scrambling to find a way to access the site's millions of users, who could be potential customers. This article will walk you through the steps necessary to successfully use Facebook to better reach and understand your customers, as a fellow member of the community. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. http://www.marketingprofs.com/7/from-marketer-to-member-on-facebook-collier.asp **************************************************************** 2 - MARKETINGPROFS VIDEO: RSS—REALLY SIMPLIFIED Marketers may be from Venus and IT might be from Mars, but marketers nonetheless need to understand what the IT guys are talking about. In a new series of short videos, Matt Dickman simplifies technobabble into a framework that marketers can understand and act on. The next time you have a meeting where they're speaking "geek," you can surprise them with your knowledge instead of just nodding along. Get the full story. http://www.marketingprofs.com/7/marketingprofs-video-rss-really-simplified-dickman.asp **************************************************************** 3 - GOING GLOBAL IN A WEB 2.0 WORLD: A PUNCH LIST FOR SMALL BUSINESS In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious small business did to grow its customer base, and reach potential customers worldwide. Get the full story. http://www.marketingprofs.com/7/small-business-goes-global-web-2.0-delaney.asp ============================================================== made possible by: TEXT ADS ================================================================ 4 - MICRO BRANDING—MACRO RESULTS The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're special. Get the full story. http://www.marketingprofs.com/7/micro-branding-macro-results-lindstrom.asp **************************************************************** 5 - MP CLASSIC: 10 ONLINE WRITING CONCEPTS THAT WORK WONDERS OFFLINE, TOO In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago when some tried to make offline text work online, we've finally turned the tables," she writes. "Now we can borrow back a number of online writing concepts and use them to sharpen up our paper-based marketing communications." Get the full story. http://www.marketingprofs.com/7/mp-classic-10-online-writing-concepts-for-offline-marcomms-maur.asp **************************************************************** 6 - WHAT IS YOUR 'RETURN ON MARKETING INTEGRITY'? Marketers need to consider a new calculus: "return on marketing integrity"—that is, a new type of "ROMI"—which can lead to stronger business performance. Get the full story. http://www.marketingprofs.com/7/what-is-return-on-marketing-integrity-upshaw.asp ============================================================== made possible by: PREMIUM PLUS MEMBERSHIP 50 Weekly Online Marketing Seminars --
One Low Price More than 50 Online Seminars Each Year (each one a $99 value). More than 85 Seminars in the Archives. Plus 100% Access to Thousands of Articles, Research, Marketing Templates, and Special Reports. All for the low price of only $199. Try Premium Plus Membership Today http://www.marketingprofs.com/newprem/process/landing.asp?adref=znn80003a7 ================================================================ 7 - THE NEW RULES OF INTERNET MARKETING Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario? Get the full story. http://www.marketingprofs.com/7/new-rules-internet-marketing-merchant.asp **************************************************************** TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp KILLER WEB CONTENT EXAMPLES http://www.marketingprofs.com/7/killer-web-content-examples-mcgovern.asp BREAKING NEWS: ADVERTISING IS DEAD! http://www.marketingprofs.com/7/breaking-news-advertising-is-dead-densa.asp WEB SITE CREATION AND THE EYE OF THE SPIDER http://www.marketingprofs.com/7/web-site-creation-eye-spider-buresh.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2006 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.