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Vol. 6 , No. 40     October 2, 2007

 


In this Newsletter:

  1. Eight Things to Do Right Now to Get More out of LinkedIn
     
  2. Web Site Creation and the Eye of the Spider
     
  3. Business Aikido: Gaining Strategic Advantage Through Leverage
     
  4. MP Classic: Three Steps to Great Copy
     
  5. Selling Professional Services? It's All About Leverage
     
  6. A Web Site Without Video Is Like...
     
  7. A Glimpse Into the Future of Advertising: Japan's Dentsu
     

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Premium Content

Jason Alba
Eight Things to Do Right Now to Get More out of LinkedIn

You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it.

LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month.

Here are eight things you should do today to start getting more out of the dynamic platform of LinkedIn.

Get the full story.

Please note: This article is available to paid subscribers only. See more information or sign up here.

Bransford Marketing

Learn Landing Page Best Practices in this
Free White Paper

Find out how other marketers are using landing pages to boost response rates. Includes successful campaign examples and average conversion rates.

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Scott Buresh
Web Site Creation and the Eye of the Spider

There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" -- a program that routinely combs the Internet indexing Web sites. An untold numbers of expensive Web sites out there are beautiful to behold from a human perspective, yet all but invisible to search engine spiders (and thus searchers).

Here is a small list of common Web site elements, in two categories: what search engines cannot see, and what they can see.

Get the full story.


Nilofer Merchant
Business Aikido: Gaining Strategic Advantage Through Leverage

In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a definite advantage if attacked.

In a similar way, what were strengths in Web 1.0 have become weaknesses in Web 2.0. Now, agility and intellect are critical. There are several things businesses need to pay attention to if they're going to thrive in this environment.

Get the full story.

This Week's Case Study
How a Hearing Aid Company Doubled the Percentage of Sales to Valuable First-Time Buyers

A Note to Readers

New Email Template (and Forum Photos!)

I’m writing this from the MarketingProfs B2B Forum in Chicago. It’s been a terrific event so far, and it’s standing-room only in a few of the sessions, including email. The folks who attended the panel led by Stephanie Miller -- Email 360: Boost Response Throughout the B2B Customer LifeCycle – were packed in tighter than the morning crowd around MyEmma’s omelet station.

If you didn’t make it to Chicago, fear not: This week, MarketingProfs releases its how-to template for getting email right. The Email Marketing How-To Guide, subtitled "Your Template for Tapping the Power of Email Marketing, "
leads you through the steps both B2B and B2C marketers need to create effective, compelling campaigns. Download the guide HERE.


And by the way, check out our conference coverage of the B2B Forum on the MarketingProfs blog, or see the photos in Flickr. You might pick out some familiar faces. Enjoy!

Until next week,

Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs


 

Last Issue's Top 5

  1. How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
  2. A Web Site Without Video Is Like...
  3. MP Classic: Three Steps to Great Copy
  4. A Glimpse Into the Future of Advertising: Japan's Dentsu
  5. Web Site Creation and the Eye of the Spider
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What can YOU learn in 90 minutes?

Thursday, October 11th
JACK TROUT on Worldwide Positioning
Learn from the man himself about successfully differentiating your product.

Friday, October 19th
How to Advertise on a Modest Budget
The title says it all for this sixth seminar in our Small Business Series.

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Become a Premium Plus member to have access to EVERYTHING.

 

Nick Usborne
MP Classic: Three Steps to Great Copy

MP Classic

In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter," Nick writes.

However, there are some simple steps you can take that, when taken in the right sequence, really can improve your copy.

Get the full story.

Is your email marketing stuck on hold? Give it a boost with this brand new template, just released today.
Email Marketing How-To Guide: Your Template to Tapping the Power of Email Marketing

Try Premium membership and get instant access to Email Marketing How-To Guide: Your Template to Tapping the Power of Email Marketing . Sign up today.


Barbara Bix and Melissa Josephson Edwards
Selling Professional Services? It's All About Leverage

Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of the organization's most valuable resources.

One sure way to increase profitability, then, is to find ways to reduce the time that these highly paid professionals spend developing new business—so that they can devote more time to generating revenue.

Get the full story.

Premium Benefit New Template

Just Released New Premium Benefit
Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing

Register for Premium membership today, and get instant access to MarketingProfs Premium resources, including the new Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing, your template for reinvigorating your email marketing efforts.

Get Access to the Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing

If you are a Premium member, you can download the new Template here
(Don't forget to log in first).

Jerry Bader
A Web Site Without Video Is Like...

...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line.

If your Web site disappointments, you need something that provides the eureka factor.

Get the full story.


Mark Tungate
A Glimpse Into the Future of Advertising: Japan's Dentsu

The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include Shiseido cosmetics and Toyota.

Here's a look inside the organization.

Get the full story.

Contact

Publisher:Allen Weiss
amw@MarketingProfs.com

Content: Ann Handley
ann@MarketingProfs.com

Strategy and Development:
Roy Young
roy@MarketingProfs.com


Customer Service
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