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Scott Buresh
Web Site Creation and the Eye of the Spider There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" -- a program that routinely combs the Internet indexing Web sites. An untold numbers of expensive Web sites out there are beautiful to behold from a human perspective, yet all but invisible to search engine spiders (and thus searchers). Here is a small list of common Web site elements, in two categories: what search engines cannot see, and what they can see. Get the full story.
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Nilofer Merchant
Business Aikido: Gaining Strategic Advantage Through Leverage In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a definite advantage if attacked. In a similar way, what were strengths in Web 1.0 have become weaknesses in Web 2.0. Now, agility and intellect are critical. There are several things businesses need to pay attention to if they're going to thrive in this environment. Get the full story. |
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A Note to Readers
New Email Template (and Forum Photos!) I’m writing this from the MarketingProfs B2B Forum in Chicago. It’s been a terrific event so far, and it’s standing-room only in a few of the sessions, including email. The folks who attended the panel led by Stephanie Miller -- Email 360: Boost Response Throughout the B2B Customer LifeCycle – were packed in tighter than the morning crowd around MyEmma’s omelet station. If you didn’t make it to Chicago, fear not: This week, MarketingProfs releases its how-to template for getting email right. The Email Marketing How-To Guide, subtitled "Your Template for Tapping the Power of Email Marketing, "
leads you through the steps both B2B and B2C marketers need to create effective, compelling campaigns. Download the guide HERE.
And by the way, check out our conference coverage of the B2B Forum on the MarketingProfs blog, or see the photos in Flickr. You might pick out some familiar faces. Enjoy!
Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
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Barbara Bix and Melissa Josephson Edwards
Selling Professional Services? It's All About Leverage Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of the organization's most valuable resources. One sure way to increase profitability, then, is to find ways to reduce the time that these highly paid professionals spend developing new business—so that they can devote more time to generating revenue. Get the full story. |
Jerry Bader
A Web Site Without Video Is Like... ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor. Get the full story. |
Mark Tungate
A Glimpse Into the Future of Advertising: Japan's Dentsu The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include Shiseido cosmetics and Toyota. Here's a look inside the organization. Get the full story. |
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Content: Ann Handley
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Customer Service
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Ad/Sponsor Information:
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