To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news10-2-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== October 2, 2007 Volume 6, No. 40 ============================================================== made possible by: VOCUS Good PR is priceless; So is this Webinar! PR is an underappreciated asset in marketing. Not anymore! Join leading experts to explore how to quantify PR's ROI. Attend our complimentary Webinar! http://www.vocus.com/marketingprofs/analyticswebinar2/index.asp =============================================================== THIS ISSUE'S ARTICLES: 1 - Eight Things to Do Right Now to Get More out of LinkedIn 2 - Web Site Creation and the Eye of the Spider 3 - Business Aikido: Gaining Strategic Advantage Through Leverage 4 - MP Classic: Three Steps to Great Copy 5 - Selling Professional Services? It's All About Leverage 6 - A Web Site Without Video Is Like... 7 - A Glimpse Into the Future of Advertising: Japan's Dentsu + Advertising Info. for MarketingProfs + Top articles from our last newsletter - in case you missed it A NOTE TO READERS: New Email Template (and Forum Photos!) I’m writing this from the MarketingProfs B2B Forum in Chicago. It’s been a terrific event so far, and it’s standing-room only in a few of the sessions, including email. The folks who attended the panel led by Stephanie Miller -- Email 360: Boost Response Throughout the B2B Customer LifeCycle – were packed in tighter than the morning crowd around MyEmma’s omelet station. If you didn’t make it to Chicago, fear not: This week, MarketingProfs releases its how-to template for getting email right. The Email Marketing How-To Guide, subtitled “Your Template for Tapping the Power of Email Marketing,” leads you through the steps both B2B and B2C marketers need to create effective, compelling campaigns. Download the guide HERE. And by the way, check out our conference coverage of the B2B Forum on the MarketingProfs blog, or see the photos in Flickr. You might pick out some familiar faces. Enjoy! Until next week, Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs ============================================================== made possible by: BRANSFORD MARKETING Learn Landing Page Best Practices in this
Free White Paper Find out how other marketers are using landing pages to boost response rates. Includes successful campaign examples and average conversion rates. Download your free copy now http://www.plurapage.com/MPNBasics101 ================================================================ 1 - EIGHT THINGS TO DO RIGHT NOW TO GET MORE OUT OF LINKEDIN You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month. Here are eight things you should do today to start getting more out of the dynamic platform of LinkedIn. Get the full story. Please note: This article is available to paid subscribers only. See more information or sign up here. http://www.marketingprofs.com/7/get-more-out-of-linkedin-alba.asp **************************************************************** 2 - WEB SITE CREATION AND THE EYE OF THE SPIDER There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" -- a program that routinely combs the Internet indexing Web sites. An untold numbers of expensive Web sites out there are beautiful to behold from a human perspective, yet all but invisible to search engine spiders (and thus searchers). Here is a small list of common Web site elements, in two categories: what search engines cannot see, and what they can see. Get the full story. http://www.marketingprofs.com/7/web-site-creation-eye-spider-buresh.asp **************************************************************** 3 - BUSINESS AIKIDO: GAINING STRATEGIC ADVANTAGE THROUGH LEVERAGE In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a definite advantage if attacked. In a similar way, what were strengths in Web 1.0 have become weaknesses in Web 2.0. Now, agility and intellect are critical. There are several things businesses need to pay attention to if they're going to thrive in this environment. Get the full story. http://www.marketingprofs.com/7/business-aikido-strategic-advantage-through-leverage-merchant.asp ============================================================== made possible by: TEXT ADS ================================================================ 4 - MP CLASSIC: THREE STEPS TO GREAT COPY In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter," Nick writes. However, there are some simple steps you can take that, when taken in the right sequence, really can improve your copy. Get the full story. Is your email marketing stuck on hold? Give it a boost with this brand new template, just released today. Email Marketing How-To Guide: Your Template to Tapping the Power of Email Marketing Try Premium membership and get instant access to Email Marketing How-To Guide: Your Template to Tapping the Power of Email Marketing . Sign up today. http://www.marketingprofs.com/7/mp-classic-three-steps-great-copy-usborne.asp **************************************************************** 5 - SELLING PROFESSIONAL SERVICES? IT'S ALL ABOUT LEVERAGE Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of the organization's most valuable resources. One sure way to increase profitability, then, is to find ways to reduce the time that these highly paid professionals spend developing new business—so that they can devote more time to generating revenue. Get the full story. http://www.marketingprofs.com/7/selling-professional-services-all-about-leverage-bix-edwards.asp **************************************************************** 6 - A WEB SITE WITHOUT VIDEO IS LIKE... ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor. Get the full story. http://www.marketingprofs.com/7/web-site-without-video-is-like-bader.asp ============================================================== made possible by: PREMIUM BENEFIT NEW TEMPLATE #Just Released New Premium Benefit
Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing# Register for Premium membership today, and get instant access to MarketingProfs Premium resources, including the new Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing, your template for reinvigorating your email marketing efforts. Get Access to the Email Marketing How-To Guide: Your Template for Tapping the Power of Email Marketing If you are a Premium member, you can download the new Template here (Don't forget to log in first). http://www.marketingprofs.com/newprem/library/item.asp?id=2300&pack=69&adref=znnt5011a7_2300 ================================================================ 7 - A GLIMPSE INTO THE FUTURE OF ADVERTISING: JAPAN'S DENTSU The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include Shiseido cosmetics and Toyota. Here's a look inside the organization. Get the full story. http://www.marketingprofs.com/7/glimpse-advertising-future-japan-dentsu-tungate.asp **************************************************************** TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp 18 WEB MARKETING CONCEPTS THAT MAKE A DIFFERENCE http://www.marketingprofs.com/7/web-marketing-concepts-that-make-difference-bader.asp BEYOND THE 4PS: THE 5TS OF MARKETING OPERATIONS http://www.marketingprofs.com/7/beyond-4ps-5ts-marketing-operations-ott.asp FIVE OUTSTANDING CLIENT REFERRAL TACTICS (AND ACTION STEPS) http://www.marketingprofs.com/7/five-outstanding-client-referral-tactics-logullo.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2006 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.