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This Week's Marketing How-To

How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies

By Mack Collier. Here are four companies putting their marketing in the hands of their customers... and ways for you to involve your customers, too. Get the full story >

Case Study

How an Office Furniture Company Tripled Its Sales by Optimizing for Search

Company: Panel Systems Unlimited
Location: Tucker, GA
Industry: Office Furniture (B2B)
Get the full story >
This Week's Top Articles

Halloween Email Advice: How to Revive Your Dead Subscribers
By Jordan Ayan. Are dead email addresses haunting your open and click-through rates? Get the full story >

MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?
By Paul Dunay. Is microblogging the latest fad or the next big thing? Get the full story >

Three SEO Issues New Web Sites Face (and Five Solutions)
By Scott Buresh. Brand new Web sites have more difficulty achieving search engine success than their seasoned competition, particularly on Google. Get the full story >

MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime
By Allen Weiss. Not every customer (especially, not every business customer or supplier) wants a close relationship. Get the full story >

MarketingProfs’ Online Seminars

What You Need to Know About Becoming (or Hiring) a Marketing Consultant
November 8

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A Note to Readers
from Ann Handley
Chief Content Officer

Notice Anything Different?

Welcome to the newly redesigned newsletter, which we think is a whole lot more streamlined and, well, attractive than the previous (5 years!) design. Like anything you’ve grown familiar with, you might feel a little disoriented… so let me walk you through the changes...

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MoonRay Marketing

* The premium How-To – accessible to paid subscribers – continues to be in the top spot, complete with a sharp new graphic to accompany it.
* The Case Study -- which used to appear above my note – now appears in the second spot.
* This week's Online Seminar. It’s available to paid subs only, too. But don’t worry, there’s still plenty of free stuff...
* Like four new free articles. This week: "dead" email names, a podcast debate on Twitter, SEO for new sites, and a new "Classic Truth" that explains a fundamental, evergreen marketing concept.

You might notice that the new newsletter is slightly shorter – and you’d be correct. Feedback from you indicated that a shorter, punchier newsletter would be easier to digest. Also, the content now has a greater emphasis on What’s New and What Works in marketing. So please check it out. Love it? Hate it? Weigh in!

P.S. We haven’t had a Premium price increase in 3 years, but as sure as winter in the Northeast... it’s coming. This week is the last for taking advantage of Premium pricing before the price goes up! Sign up here.

Upcoming Events

ONLINE SEMINARS
Publicity Power Tool: Building a Great Press Kit
November 15 with Gail Z. Martin

How to Make Word-of-Mouth Marketing Work for Your Company
December 6 with Andy Sernovitz

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