To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news10-30-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== October 30, 2007 Volume 6, No. 44 ============================================================== sponsored by: MOONRAY MARKETING How to Increase Response to All Advertising without Spending Another Dime. How You Will Kick More Butt by Turning Marketing Projects into Processes: A Step-By-Step Guide. Getting Started with Marketing Metrics: Why, What, and How to Track Every Marketing Investment You Make. =============================================================== THIS ISSUE'S ARTICLES: 1 - How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies http://www.marketingprofs.com/7/social-media-changing-4ps-marketing-collier.asp 2 - Halloween Email Advice: How to Revive Your Dead Subscribers http://www.marketingprofs.com/7/holloween-email-advice-revive-dead-subscribers-ayan.asp 3 - MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time? http://www.marketingprofs.com/7/podcast-twitter-valuable-tool-or-waste-of-time-dunay.asp 4 - Three SEO Issues New Web Sites Face (and Five Solutions) http://www.marketingprofs.com/7/brand-new-web-sites-seo-perspective-buresh.asp 5 - MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetime http://www.marketingprofs.com/7/building-b2b-relationships-to-last-lifetime-weiss.asp PREMIUM CASE STUDY: How an Office Furniture Company Achieved Triple Its Sales Goals With Search Engine Optimization http://www.marketingprofs.com/casestudy/59 A NOTE TO READERS: Notice Anything Different? Welcome to the newly redesigned newsletter, which we think is a whole lot more streamlined and, well, attractive than the previous (5 years!) design. Like anything you’ve grown familiar with, you might feel a little disoriented… so let me walk you through the changes... * The premium How-To – accessible to paid subscribers – continues to be in the top spot, complete with a sharp new graphic to accompany it. * The Case Study -- which used to appear above my note – now appears in the second spot. * This week's Online Seminar. It’s available to paid subs only, too. But don’t worry, there’s still plenty of free stuff... * Like four new free articles. This week: "dead" email names, a podcast debate on Twitter, SEO for new sites, and a new "Classic Truth" that explains a fundamental, evergreen marketing concept. You might notice that the new newsletter is slightly shorter – and you’d be correct. Feedback from you indicated that a shorter, punchier newsletter would be easier to digest. Also, the content now has a greater emphasis on What’s New and What Works in marketing. So please check it out. Love it? Hate it? Weigh in! P.S. We haven’t had a Premium price increase in 3 years, but as sure as winter in the Northeast... it’s coming. This week is the last for taking advantage of Premium pricing before the price goes up! Sign up here. ============================================================== sponsored by: VOCUS http://www.prweb.com/destination.php?awsrc=prwebmarketingprofsad2_fp ================================================================ 1 - HOW SOCIAL MEDIA IS CHANGING THE 4PS OF MARKETING: STORIES FROM REAL COMPANIES Here are four companies putting their marketing in the hands of their customers... and ways for you to involve your customers, too. http://www.marketingprofs.com/7/social-media-changing-4ps-marketing-collier.asp **************************************************************** 2 - HALLOWEEN EMAIL ADVICE: HOW TO REVIVE YOUR DEAD SUBSCRIBERS Are dead email addresses haunting your open and click-through rates? http://www.marketingprofs.com/7/holloween-email-advice-revive-dead-subscribers-ayan.asp **************************************************************** 3 - MARKETINGPROFS PODCAST: IS TWITTER A VALUABLE TOOL, OR WASTE OF TIME? Is microblogging the latest fad or the next big thing? http://www.marketingprofs.com/7/podcast-twitter-valuable-tool-or-waste-of-time-dunay.asp ============================================================== sponsored by: AD:TECH http://www.ad-tech.com/ny/index.asp?ref=mktgprofs ================================================================ 4 - THREE SEO ISSUES NEW WEB SITES FACE (AND FIVE SOLUTIONS) Brand new Web sites have more difficulty achieving search engine success than their seasoned competition, particularly on Google. http://www.marketingprofs.com/7/brand-new-web-sites-seo-perspective-buresh.asp **************************************************************** 5 - MARKETINGPROFS 'CLASSIC TRUTHS': HOW DO I LOVE THEE? BUILDING A B2B RELATIONSHIP TO LAST A LIFETIME Not every customer (especially, not every business customer or supplier) wants a close relationship. http://www.marketingprofs.com/7/building-b2b-relationships-to-last-lifetime-weiss.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp HOW NIKE WOMEN'S MARATHON WINS THE GOLD IN MARKETING TO WOMEN http://www.marketingprofs.com/7/winning-gold-nike-marathon-marketing-to-women-barletta.asp WHAT IS ADVERTISING'S MOST IMPORTANT WORD? http://www.marketingprofs.com/7/advertising-most-important-word-bader.asp A 10-STEP PROGRAM FOR SEARCH ENGINE FITNESS http://www.marketingprofs.com/7/10-step-program-search-engine-fitness-geschickter.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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