To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news10-9-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== October 9, 2007 Volume 6, No. 41 ============================================================== made possible by: VOCUS Learn new techniques to quantify PR initiatives "Measuring the Marketing ROI of PR," explains how to spotlight success in campaigns, quantifying PR’s value with hard numbers. Download & learn more! http://www.vocus.com/marketingprofs/analyticswp/index.asp =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Size and Build a Sales Territory 2 - Round Four of the MarketingProfs Book Club: Q&A With 'Robin Hood Marketing' Author 3 - Which Comes First: The Policy or the Blog? 4 - Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivation 5 - Killer Web Content Examples 6 - Breaking News: Advertising Is Dead! 7 - Partnership Brand Marketing—It's About Distribution Channels + Advertising Info. for MarketingProfs + Top articles from our last newsletter - in case you missed it A NOTE TO READERS: Highlights from Chicago In a word: WOW! Our inaugural conference in Chicago last week went off without a hitch (well, mostly…). And what’s more, it was full of learning, networking, and lots of fun. If you were there, I hope I got to meet you. If you weren’t… well, hope to see you next time. And in the meantime, enjoy are some highlights from Chicago, via: Video… Have You Googled Yourself? Photos… Candids from attendees Podcasts… ...with William Arruda ...and Chip Heath Blog posts… On the MarketingProfs Daily Fix News Coverage… ...in B2B Online …and, finally, a contest: Win free coffee for a year! Look for news soon of our 2008 lineup. Thanks, all! Until next week, Ann Handley ann@marketingprofs.com Chief Content Officer MarketingProfs ============================================================== made possible by: SALESFORCE Secrets of Search Marketing Success Join salesforce.com and Google to learn how you can leverage Salesforce for Google AdWords to accelerate lead generation and convert leads into customers. Live Webinar: Register Now http://www.salesforce.com/form/event/google_webinar.jsp?d=70130000000DNZ0 ================================================================ 1 - HOW TO SIZE AND BUILD A SALES TERRITORY Companies should (and can!) implement a sustainable, consistent telephone-prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone prospecting controls the destiny of your business, you should investigate a better way to control your telephone prospecting. Start here with a strategy for territory development. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. http://www.marketingprofs.com/7/how-to-size-build-sales-territory-howard.asp **************************************************************** 2 - ROUND FOUR OF THE MARKETINGPROFS BOOK CLUB: Q&A WITH 'ROBIN HOOD MARKETING' AUTHOR The MarketingProfs Book Club is back with a book that does a lot of good for just causes… by outright stealing know-how from big brands (Robin Hood, anyone?). In "Robin Hood Marketing," Katya Andresen shows you how to sell your cause or mission as successfully as the great marketing minds of corporate America sell their products. The Robin Hood Rules "steal" from the winning formulas that sell everything from socks, cigarettes and mattresses to help show nonprofit marketers how to appeal to their audiences' values and get people to take notice. Get the full story. http://www.marketingprofs.com/7/marketingprofs-book-club-robin-hood-marketing-kerley.asp **************************************************************** 3 - WHICH COMES FIRST: THE POLICY OR THE BLOG? Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first -- the policy or the blog? Get the full story. http://www.marketingprofs.com/7/which-comes-first-policy-or-blog-whittemore.asp ============================================================== made possible by: TEXT ADS ================================================================ 4 - FUELING THE ENGINE OF SALES SUCCESS: FIVE KEYS TO SUSTAINABLE SELF-MOTIVATION Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first. For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles. Get the full story. http://www.marketingprofs.com/7/fueling-sales-success-sustainable-self-motivation-mcnally.asp **************************************************************** 5 - KILLER WEB CONTENT EXAMPLES Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Get the full story. http://www.marketingprofs.com/7/killer-web-content-examples-mcgovern.asp **************************************************************** 6 - BREAKING NEWS: ADVERTISING IS DEAD! Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do? Get the full story. http://www.marketingprofs.com/7/breaking-news-advertising-is-dead-densa.asp ============================================================== made possible by: PREMIUM PLUS MEMBERSHIP 50 Weekly Online Marketing Seminars --
One Low Price More than 50 Online Seminars Each Year (each one a $99 value). More than 85 Seminars in the Archives. Plus 100% Access to Thousands of Articles, Research, Marketing Templates, and Special Reports. All for the low price of only $199. Try Premium Plus Membership Today http://www.marketingprofs.com/newprem/process/landing.asp?adref=znn80002a7 ================================================================ 7 - PARTNERSHIP BRAND MARKETING—IT'S ABOUT DISTRIBUTION CHANNELS Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved. Get the full story. http://www.marketingprofs.com/7/partnership-brand-marketing-distribution-channels-pollack.asp **************************************************************** TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp WEB SITE CREATION AND THE EYE OF THE SPIDER http://www.marketingprofs.com/7/web-site-creation-eye-spider-buresh.asp 18 WEB MARKETING CONCEPTS THAT MAKE A DIFFERENCE http://www.marketingprofs.com/7/web-marketing-concepts-that-make-difference-bader.asp BEYOND THE 4PS: THE 5TS OF MARKETING OPERATIONS http://www.marketingprofs.com/7/beyond-4ps-5ts-marketing-operations-ott.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2006 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.