To view this issue on the Web, use this link:
http://www.marketingprofs.com/webnews/7/news11-13-07_0.asp
==============================================================
MARKETINGPROFS - TODAY
==============================================================
November 13, 2007 Volume 6, No. 46
==============================================================
sponsored by: VOCUS
http://www.prweb.com/destination.php?awsrc=prwebmarketingprofsad2_fp
===============================================================
THIS ISSUE'S ARTICLES:
1 - Seven Ways to Monitor Blog Conversations
http://www.marketingprofs.com/7/seven-ways-monitor-blog-conversations-mccue.asp
2 - MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn
http://www.marketingprofs.com/7/marketingprofs-video-are-you-linkedin-dickman.asp
3 - Three Powerful Press Kits (and Why They Work)
http://www.marketingprofs.com/7/potent-power-of-your-press-kit-martin.asp
4 - MarketingProfs-Cast on Conversational Marketing: Irrational Exuberance, or Next Big Thing?
http://www.marketingprofs.com/7/conversational-marketing-irrational-exuberance-next-big-thing-dunay.asp
5 - The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity
http://www.marketingprofs.com/7/link-building-bible-114-tips-galliford.asp
PREMIUM CASE STUDY:
How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reach
http://www.marketingprofs.com/casestudy/61
A NOTE TO READERS:
MP Book Club Discussion Opens Today
Discussion launches today on the latest book in the
MarketingProfs Book Club. The author of the latest MP Book Club
tome, Katya Andresen, will be weighing in occasionally, as will
MP Chief Reading Officer CK and her merry band of regulars (David
Reich, Cam Beck, Mark Goren, Mario Vellandi, Valeria Maltoni, to
name but a few) and (I hope!) YOU. Please join in the lively
discussion.
Katya published Robin Hood Marketing: Stealing Corporate Savvy to
Sell Just Causes last year, after spending years as a former
overseas correspondent. Witnessing need first-hand in Phnom Penh
and elsewhere, she took note of how some nonprofits were able to
more effectively address those needs, “with a marketing mentality
borrowed from the business world,” she writes.
The resulting text has a personal feel that’s peppered with real
stories, and it's written with a journalist’s spare but elegant
prose. As I said in my 30-second review of the book, Robin Hood
Marketing offers a great step-by-step tutorial in marketing for
any organization or business. Organizations from nonprofits to
small businesses to volunteer-run groups could learn a thing or
two; Katya’s clear writing makes the ideas accessible to
non-business types, as well.
So please do check out the chatter over at the Book Club. I look
forward to seeing you there!
==============================================================
sponsored by: SILVERPOP
Silverpop’s 2007 Retail Email Marketing Study
Learn what tactics top U.S. and U.K. online retailers are using
in their email marketing programs, and compare how your program
fits into the overall industry landscape. Silverpop – Your
Partner for Email Marketing
Download your free copy today!
http://www.silverpop.com/landing/07MarketingProfs/RetailEmail.html
================================================================
1 - SEVEN WAYS TO MONITOR BLOG CONVERSATIONS
Do you know what your customers are saying about you? If not, you
(and your brand) are at a distinct disadvantage.
http://www.marketingprofs.com/7/seven-ways-monitor-blog-conversations-mccue.asp
****************************************************************
2 - MARKETINGPROFS VIDEO: A TUTORIAL ON THE SUBTLETIES OF LINKEDIN
Here's how you can leverage the strengths of LinkedIn to build
your own professional network.
http://www.marketingprofs.com/7/marketingprofs-video-are-you-linkedin-dickman.asp
****************************************************************
3 - THREE POWERFUL PRESS KITS (AND WHY THEY WORK)
Read how three companies put the power of the press kit to work
(and how you can, too).
http://www.marketingprofs.com/7/potent-power-of-your-press-kit-martin.asp
==============================================================
sponsored by: HOUSE AD
https://www.marketingprofs.com/newprem/process/method.asp?type=8&adref=na2b7
================================================================
4 - MARKETINGPROFS-CAST ON CONVERSATIONAL MARKETING: IRRATIONAL EXUBERANCE, OR NEXT BIG THING?
Will spending on conversational marketing outpace traditional
marketing by 2012?
http://www.marketingprofs.com/7/conversational-marketing-irrational-exuberance-next-big-thing-dunay.asp
****************************************************************
5 - THE LINK-BUILDING BIBLE: OVER 100 TIPS, TRICKS AND TACTICS FOR RAPIDLY BUILDING LINK POPULARITY
A 114-point checklist of actions you can take to immediately
increase the link popularity of your Web site.
http://www.marketingprofs.com/7/link-building-bible-114-tips-galliford.asp
****************************************************************
==============================================================
================================================================
TOP ARTICLES FROM OUR LAST NEWSLETTER
THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER)
http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp
HOW TO EXPLAIN OPENSOCIAL TO YOUR EXECUTIVES
http://www.marketingprofs.com/7/explaining-opensocial-to-your-executives-owyang.asp
11 LESSONS LEARNED FROM PODCASTING
http://www.marketingprofs.com/7/b2b-lessons-learned-from-podcasting-carroll.asp
A 10-STEP PROGRAM FOR SEARCH ENGINE FITNESS
http://www.marketingprofs.com/7/10-step-program-search-engine-fitness-geschickter.asp
****************************************************************
SUBSCRIBE TO OUR FUTURE NEWSLETTERS
Not a subscriber? Get the latest web and off-line marketing
know-how delivered bi-weekly. Solid ideas backed by theory,
experience and understanding. We give it to you free without
the hype and self-promotion found elsewhere.
http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews
****************************************************************
INFO ABOUT MARKETINGPROFS.COM
MarketingProfs.com is an online publishing company that
specializes in providing both strategic and tactical marketing
know-how to Internet and offline marketing professionals through
a combination of provocative articles and commentary. Get
original, not recycled ideas.
ADVERTISING INFO
If you want to reach a marketing audience, won't find a better
place to advertise on the web. Go here to get our contact info.,
demographics, and our current media kit.
http://www.marketingprofs.com/about/adproducts.asp
****************************************************************
You received this newsletter at this address
(%%email%%) as part of your membership to
MarketingProfs.com, or because you subscribed to our newsletter.
You can easily change the newsletter format to text
or html, change your email address by going here
http://www.MarketingProfs.com/d.asp
To stop delivery, please send us a blank e-mail here:
mailto:%%remove%%
Copyright © 2007 MarketingProfs.com. All rights reserved.
We protect your privacy
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
All logos and names are the copyrights of the respective owners
Helping marketers from all industries succeed online
through highly effective email technology and professional services.