To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news11-20-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== November 20, 2007 Volume 6, No. 47 ============================================================== sponsored by: VOCUS http://www.prweb.com/destination.php?awsrc=prwebmarketingprofsad2_fp =============================================================== THIS ISSUE'S ARTICLES: 1 - 30 Tips for Creating a Digital Press Kit http://www.marketingprofs.com/7/30-tips-for-creating-digital-press-kit-handley.asp 2 - The Five Simple Rules of Green Marketing http://www.marketingprofs.com/7/five-simple-rules-green-marketing-ottman.asp 3 - MarketingProfs Video: Simplifying AJAX for Marketers http://www.marketingprofs.com/7/marketingprofs-video-simplifying-ajax-for-marketers-dickman.asp 4 - Five Key Steps to Measuring Your Lead-Nurturing Initiative http://www.marketingprofs.com/7/five-key-steps-measuring-lead-nurturing-initiatve-rizzo.asp 5 - MarketingProfs Podcast on Pay-per-Click: Boom or Bust? http://www.marketingprofs.com/7/marketingprofs-podcast-pay-per-click-boom-bust-dunay.asp PREMIUM CASE STUDY: How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tactics http://www.marketingprofs.com/casestudy/62 A NOTE TO READERS: Holiday-Themed Inspiration Since this Thursday is Thanksgiving here in the US, I’m offering five holiday-themed bits of inspiration to dig into over the long weekend. Have a Merry, uh, Thanksgiving. A "thank you" card, e-card or phone greeting to clients and customers won’t get lost in the December holiday craze, and its message is especially appropriate for business. Lisa Bown writes about how marketers should avoid low-response times of year in their email campaigns. Time your email campaigns to avoid dead times. Similarly, Bill Stoller describes The Four Seasons of Publicity. There's a rhythm to generating press coverage, based on the natural ebb and flow of the seasons. Andy Beal’s Marketing Pilgrim isn’t exactly about those Pilgrims. But it is nevertheless a good companion read to MarketingProfs! And finally, my friend Todd Andrlik gives us The Best Social Media Tool for Thanksgiving cooking. Here's Todd's pick for the best social media tool for Thanksgiving eats. - - - Enjoy the Thanksgiving holiday! In line with the spirit of the season, a sincere thanks to all of you for reading MarketingProfs! Thanks for stopping by. ============================================================== sponsored by: UNLIMITED HOUSE AD https://www.marketingprofs.com/cmp/pprb.asp?adref-na3b7 ================================================================ 1 - 30 TIPS FOR CREATING A DIGITAL PRESS KIT There's no excuse for a company not to have a current, effective press kit. But what must absolutely must be in your press kit? What should you leave out? Get the details that make all the difference. http://www.marketingprofs.com/7/30-tips-for-creating-digital-press-kit-handley.asp **************************************************************** 2 - THE FIVE SIMPLE RULES OF GREEN MARKETING If you don't manage your business with respect to environmental and social sustainability, your business may not be sustained! http://www.marketingprofs.com/7/five-simple-rules-green-marketing-ottman.asp **************************************************************** 3 - MARKETINGPROFS VIDEO: SIMPLIFYING AJAX FOR MARKETERS Marketers who understand how AJAX works have a better understanding of how to create elegant pages on their web sites. http://www.marketingprofs.com/7/marketingprofs-video-simplifying-ajax-for-marketers-dickman.asp ============================================================== sponsored by: HOUSE AD https://www.marketingprofs.com/cmp/pprb.asp?adref-na3b7 ================================================================ 4 - FIVE KEY STEPS TO MEASURING YOUR LEAD-NURTURING INITIATIVE Here are five steps to measure your lead nurturing initiative. Have it be viewed as a profit (not a cost) center. http://www.marketingprofs.com/7/five-key-steps-measuring-lead-nurturing-initiatve-rizzo.asp **************************************************************** 5 - MARKETINGPROFS PODCAST ON PAY-PER-CLICK: BOOM OR BUST? Are people numbing to pay-per-click ads? Is growth in the channel waning, or just maturing? Steve Rubel and Alan Rimm-Kaufman square off. http://www.marketingprofs.com/7/marketingprofs-podcast-pay-per-click-boom-bust-dunay.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER THE LINK-BUILDING BIBLE: OVER 100 TIPS, TRICKS AND TACTICS FOR RAPIDLY BUILDING LINK POPULARITY http://www.marketingprofs.com/7/link-building-bible-114-tips-galliford.asp THREE POWERFUL PRESS KITS (AND WHY THEY WORK) http://www.marketingprofs.com/7/potent-power-of-your-press-kit-martin.asp THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp MARKETINGPROFS VIDEO: A TUTORIAL ON THE SUBTLETIES OF LINKEDIN http://www.marketingprofs.com/7/marketingprofs-video-are-you-linkedin-dickman.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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