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This Week's Marketing How-To

Four Controversial Questions About LinkedIn (and How to Resolve Them)

By Jason Alba. Of course you know what LinkedIn is—you already have an account, right? So what's the next step? Get the full story >

Case Study

How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRank

Company: TheSpiritedWoman.com
Location: Los Angeles
Industry: Publishing, B2C
Get the full story >
This Week's Top Articles

How Marketing Can Earn a Seat at the Revenue Table
By Phil Fernandez. What can marketers do to be seen as part of a machine that drives revenue, not just the people who buy swag? Get the full story >

The 10 Biggest Business Blunders (and How You Can Avoid Them)
By David Finkel and Diane Kennedy. How can you avoid the 10 biggest business blunders? Get the full story >

MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool
By Matt Dickman. What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? Get the full story >

MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List Building
By Teri Dahlbeck. There are five key points to consider (and five glaring points to avoid) when creating opt-in lists from the get-go. Get the full story >

MarketingProfs Online Seminars

Jack Trout on Worldwide Positioning: An Encore Presentation
November 28

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A Note to Readers
from Ann Handley
Chief Content Officer

Introducing Our New Snack-Sized Newsletters

Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized newsletters. With only one mini article per issue, they offer a quick take on topics we think you will find interesting.

They are perfect for media snackers... or just plain old busy types, too.

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We are already mailing Get to the Po!nt newsletters on two topics: Small Business Marketing and something we call Marketing Inspiration. And we'll be launching more in the weeks ahead, including newsletters that focus on email/direct mail, customer behavior, and more.

I invite you to test-drive one, two or more of these publications. You have to log in to your MarketingProfs account first and then you can select the topics of interest to you.

(And yep -- they're all free.)

Check out a sample here of Get to the Po!nt: Marketing Inspiration, tagline: "Swig a shot of Marketing Inspiration."

And here's an sample of Get to the Po!nt: Small Business, tagline: "Small Business Secrets in 60 Seconds."

Let me know what you think!

p.s. Follow MarketingProfs on Twitter! Subscribe here.

Upcoming Events

ONLINE SEMINARS
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
November 29 with Jill Konrath

How to Make Word-of-Mouth Marketing Work for Your Company
December 6 with Andy Sernovitz

Customer Carewords: Words on the Web that Make the Sale
December 13 with Gerry McGovern

Recent Job Postings

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