To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news11-27-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== November 27, 2007 Volume 6, No. 48 ============================================================== sponsored by: VOCUS http://www.vocus.com/marketingprofs/bloggerwp2/index.asp =============================================================== THIS ISSUE'S ARTICLES: 1 - Four Controversial Questions About LinkedIn (and How to Resolve Them) http://www.marketingprofs.com/7/four-controversial-questions-about-linkedin-alba.asp 2 - How Marketing Can Earn a Seat at the Revenue Table http://www.marketingprofs.com/7/how-marketing-earn-seat-revenue-table-fernandez.asp 3 - The 10 Biggest Business Blunders (and How You Can Avoid Them) http://www.marketingprofs.com/7/10-biggest-business-blunders-maui-millionaires-finkel-kennedy.asp 4 - MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool http://www.marketingprofs.com/7/marketingprofs-video-seesmic-video-personal-communication-tool-dickman.asp 5 - MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List Building http://www.marketingprofs.com/7/top-5-dos-donts-opt-in-list-building-dahlbeck.asp PREMIUM CASE STUDY: How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRank http://www.marketingprofs.com/casestudy/63 A NOTE TO READERS: Introducing Our New Snack-Sized Newsletters Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized newsletters. With only one mini article per issue, they offer a quick take on topics we think you will find interesting. They are perfect for media snackers... or just plain old busy types, too. We are already mailing Get to the Po!nt newsletters on two topics: Small Business Marketing and something we call Marketing Inspiration. And we'll be launching more in the weeks ahead, including newsletters that focus on email/direct mail, customer behavior, and more. I invite you to test-drive one, two or more of these publications. You have to log in to your MarketingProfs account first and then you can select the topics of interest to you. (And yep -- they're all free.) Check out a sample here of Get to the Po!nt: Marketing Inspiration, tagline: "Swig a shot of Marketing Inspiration." And here's an sample of Get to the Po!nt: Small Business, tagline: "Small Business Secrets in 60 Seconds." Let me know what you think! p.s. Follow MarketingProfs on Twitter! Subscribe here. ============================================================== sponsored by: BRANSFORD MARKETING www.plurapage.com/MPNBasics101 ================================================================ 1 - FOUR CONTROVERSIAL QUESTIONS ABOUT LINKEDIN (AND HOW TO RESOLVE THEM) Of course you know what LinkedIn is—you already have an account, right? So what's the next step? http://www.marketingprofs.com/7/four-controversial-questions-about-linkedin-alba.asp **************************************************************** 2 - HOW MARKETING CAN EARN A SEAT AT THE REVENUE TABLE What can marketers do to be seen as part of a machine that drives revenue, not just the people who buy swag? http://www.marketingprofs.com/7/how-marketing-earn-seat-revenue-table-fernandez.asp **************************************************************** 3 - THE 10 BIGGEST BUSINESS BLUNDERS (AND HOW YOU CAN AVOID THEM) How can you avoid the 10 biggest business blunders? http://www.marketingprofs.com/7/10-biggest-business-blunders-maui-millionaires-finkel-kennedy.asp ============================================================== sponsored by: HARVARD BUSINESS SCHOOL http://altfarm.mediaplex.com/ad/ck/9203-53019-18200-0 ================================================================ 4 - MARKETINGPROFS VIDEO: SEESMIC PRESAGES VIDEO AS A PERSONAL COMMUNICATION TOOL What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? http://www.marketingprofs.com/7/marketingprofs-video-seesmic-video-personal-communication-tool-dickman.asp **************************************************************** 5 - MARKETINGPROFS 'CLASSIC TRUTHS': TOP FIVE DO'S AND DON'TS OF OPT-IN EMAIL LIST BUILDING There are five key points to consider (and five glaring points to avoid) when creating opt-in lists from the get-go. http://www.marketingprofs.com/7/top-5-dos-donts-opt-in-list-building-dahlbeck.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER THE FIVE SIMPLE RULES OF GREEN MARKETING http://www.marketingprofs.com/7/five-simple-rules-green-marketing-ottman.asp THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp THE LINK-BUILDING BIBLE: OVER 100 TIPS, TRICKS AND TACTICS FOR RAPIDLY BUILDING LINK POPULARITY http://www.marketingprofs.com/7/link-building-bible-114-tips-galliford.asp THREE POWERFUL PRESS KITS (AND WHY THEY WORK) http://www.marketingprofs.com/7/potent-power-of-your-press-kit-martin.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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