|
Psst! Wanna Be a Consultant?
I have two things on deck this week. First: Some days, don’t you want to chuck the 9-5 gig and work for yourself? If you’ve ever considered switching to the "dark side," from corporate to consulting, consider attending Michael Goodman’s Thursday seminar, What You Need To Know About Becoming (or Hiring) a Consultant. Michael's played for the Independent team for years, but he’s also got a corporate tattoo from his years at the likes of P&G and Frito-Lay, so he sees the issue from both sides -- its highs and low, pluses and minuses. In other words, he knows his stuff! Check it out here. And second: for all of you B2B marketers out there, MarketingProfs this week releases its Direct Marketing How-To Guide , subtitled, "Your Template for Optimal Media Selection for Direct Marketing." Yes, that’s a mouthful... but the shorthand is that this is the guide that can help you sort out all of the many options and channels available: like direct mail, email, search engines, trade shows, SEO, and the like. The template, written by MP contributing writer Ruth Stevens, also reveals some interesting trends in spending for B2B marketers. So if that's you, check it out here. Thanks for stopping by! P.S. A shout of thanks to all of you who offered feedback on the new newsletter design (even for those who hated it)! We took your kudos and criticisms to heart: We moved some things around, made paid content obvious, and opened up more white space. We think it's better for the tweaking, wouldn't you agree?
|
