To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news11-6-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== November 6, 2007 Volume 6, No. 45 ============================================================== sponsored by: VOCUS Extend the reach of your marketing with PRWeb! https://compx11.eventcenterlive.com/cfmx/ec/register/reg.cfm?BID=1&RegID=DCBD5D7E =============================================================== THIS ISSUE'S ARTICLES: 1 - How Marketing Can Lead the Charge for Business Innovation http://www.marketingprofs.com/7/marketings-role-in-leading-business-innovation-patterson.asp 2 - 11 Lessons Learned From Podcasting http://www.marketingprofs.com/7/b2b-lessons-learned-from-podcasting-carroll.asp 3 - How to Explain OpenSocial to Your Executives http://www.marketingprofs.com/7/explaining-opensocial-to-your-executives-owyang.asp 4 - MarketingProfs Podcast: Eduardo Conrado, Using Thought Leadership to Position Motorola http://www.marketingprofs.com/7/eduardo-conrado-using-thought-leadership-to-position-motorola-dunay.asp 5 - MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enough http://www.marketingprofs.com/7/marketingprofs-classic-getting-attention-isnt-always-enough-macinnis.asp PREMIUM CASE STUDY: How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effective http://www.marketingprofs.com/casestudy/60 A NOTE TO READERS: Psst! Wanna Be a Consultant? I have two things on deck this week. First: Some days, don’t you want to chuck the 9-5 gig and work for yourself? If you’ve ever considered switching to the "dark side," from corporate to consulting, consider attending Michael Goodman’s Thursday seminar, What You Need To Know About Becoming (or Hiring) a Consultant. Michael's played for the Independent team for years, but he’s also got a corporate tattoo from his years at the likes of P&G and Frito-Lay, so he sees the issue from both sides -- its highs and low, pluses and minuses. In other words, he knows his stuff! Check it out here. And second: for all of you B2B marketers out there, MarketingProfs this week releases its Direct Marketing How-To Guide , subtitled, "Your Template for Optimal Media Selection for Direct Marketing." Yes, that’s a mouthful... but the shorthand is that this is the guide that can help you sort out all of the many options and channels available: like direct mail, email, search engines, trade shows, SEO, and the like. The template, written by MP contributing writer Ruth Stevens, also reveals some interesting trends in spending for B2B marketers. So if that's you, check it out here. Thanks for stopping by! P.S. A shout of thanks to all of you who offered feedback on the new newsletter design (even for those who hated it)! We took your kudos and criticisms to heart: We moved some things around, made paid content obvious, and opened up more white space. We think it's better for the tweaking, wouldn't you agree? ============================================================== sponsored by: VTRENZ Want to Show How Marketing Makes Money? Marketing must be able to track and measure their impact on sales to optimize marketing efficiency and boost revenues. Learn how to prove ROI with this 5-step plan from Vtrenz. Download your free copy today! http://gw.vtrenz.net/?PTVSG01GRE=clicksrc:FY07ROIWPMarkProfs-Nov ================================================================ 1 - HOW MARKETING CAN LEAD THE CHARGE FOR BUSINESS INNOVATION It is time for marketing executives and professionals to step into a leadership role and lead the innovation charge! http://www.marketingprofs.com/7/marketings-role-in-leading-business-innovation-patterson.asp **************************************************************** 2 - 11 LESSONS LEARNED FROM PODCASTING Podcasting can offers a new way to reach your customers, but only if you can produce compelling, "buzz-worthy" content. http://www.marketingprofs.com/7/b2b-lessons-learned-from-podcasting-carroll.asp **************************************************************** 3 - HOW TO EXPLAIN OPENSOCIAL TO YOUR EXECUTIVES If you are partially or wholly responsible for the direction of your Web site, you have to be able to explain OpenSocial in clear and concise terms. http://www.marketingprofs.com/7/explaining-opensocial-to-your-executives-owyang.asp ============================================================== sponsored by: HOUSE AD https://www.marketingprofs.com/newprem/process/method.asp?type=8&adref=na1b7 ================================================================ 4 - MARKETINGPROFS PODCAST: EDUARDO CONRADO, USING THOUGHT LEADERSHIP TO POSITION MOTOROLA Hear Conrado's approach to thought leadership and his definition of success. Bonus: Which Web 2.0 tactics work? http://www.marketingprofs.com/7/eduardo-conrado-using-thought-leadership-to-position-motorola-dunay.asp **************************************************************** 5 - MARKETINGPROFS 'CLASSIC TRUTHS': SEX! WHY GETTING YOUR ATTENTION ISN'T ALWAYS ENOUGH Can you remember a great ad, but you have no idea who or what it was advertising? Don't less this happen to you! http://www.marketingprofs.com/7/marketingprofs-classic-getting-attention-isnt-always-enough-macinnis.asp **************************************************************** ============================================================== ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp A 10-STEP PROGRAM FOR SEARCH ENGINE FITNESS http://www.marketingprofs.com/7/10-step-program-search-engine-fitness-geschickter.asp THREE SEO ISSUES NEW WEB SITES FACE (AND FIVE SOLUTIONS) http://www.marketingprofs.com/7/brand-new-web-sites-seo-perspective-buresh.asp WHAT IS ADVERTISING'S MOST IMPORTANT WORD? http://www.marketingprofs.com/7/advertising-most-important-word-bader.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. Go here to get our contact info., demographics, and our current media kit. http://www.marketingprofs.com/about/adproducts.asp **************************************************************** You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here http://www.MarketingProfs.com/d.asp To stop delivery, please send us a blank e-mail here: mailto:%%remove%% Copyright © 2007 MarketingProfs.com. All rights reserved. We protect your privacy MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004 All logos and names are the copyrights of the respective owners Helping marketers from all industries succeed online through highly effective email technology and professional services.