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This Week's Marketing How-To

How to Solve Direct Marketing's Five Biggest Problems

By Russell M. Kern. To avoid being shown the door in an impatient business, you must know how to swiftly solve direct marketing's most common and costly problems. Get the full story >

Case Study

How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefold

Company: Kimpton Hotels
Location: San Francisco
Industry: B2C
Get the full story >
This Week's Top Articles

Social Media Starter Kit: The Tools You Need
By Chris Brogan. Work of any kind requires an understanding of the right tools for the job. Social media is no different. Get the full story >

Recovering the Lost Art of Product Marketing
By Laura Patterson. Your company should prepare the sales channels to effectively relate to the buyer. Get the full story >

Five Keys to Using Innovation to Acquire and Retain Customers (Part 3 of 3)
By Leland D. Shaeffer. Here's how to use innovation to acquire and retain customers once your core product is defined. Get the full story >

New Products: The Real Challenge Is in Execution, Not Strategy
By Barry Curewitz. Why aren't there more examples of unabashed new product successes? Get the full story >

MarketingProfs Online Seminars

Customer Carewords: Words on the Web that Make the Sale
December 13

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Silverpop's 2007 Retail Email Marketing Study

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A Note to Readers
from Ann Handley
Chief Content Officer

'Tis the Season

"Put down your shopping bags and whip out your calendar because I've got two great seminars for you next week," says MP’s Shelley Ryan.

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She’s talking about this Thursday’s Customer Carewords: Words on the Web that Make the Sale. Says Shelley, “If you haven't listened to our favorite Irishman Gerry McGovern before, now's your chance. He has an uncanny knack for making you see your website in a whole new way… I highly recommend this one if you want to get better results from your own website!”

Then Friday, our small business seminar series continues with Michael Goodman on Promotions: Instant Gratification for Small Business Marketers, where he'll be focusing on the kind of highly visible, short-term marketing activities designed to generate quick sales.

And, speaking of shopping (‘tis the season, after all...), if you are looking for good business books, check out my friend Rohit Bhargava’s Ultimate Marketing Bookstore, launched last week. The way most of us find out about great business books is through recommendations from people we trust. Rohit’s store compiles the recommend reading lists of top marketers, all in one place. Best of all, it’s for a good cause -- because the Amazon affiliate action goes to DonorsChoose, a charity that helps teachers run special educational programs in their schools.

Curious? Check it out – and browse around!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
Promotions: Instant Gratification for Small Business Marketers
December 14 with Michael Goodman

How to Make Word-of-Mouth Marketing Work for Your Company
December 19 with Andy Sernovitz

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