To view this issue on the Web, use this link:
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MARKETINGPROFS - TODAY
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December 11, 2007 Volume 6, No. 50
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sponsored by: VOCUS
http://www.vocus.com/marketingprofs/amexrewards2/index.asp
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THIS ISSUE'S ARTICLES:
1 - How to Solve Direct Marketing's Five Biggest Problems
http://www.marketingprofs.com/7/solve-direct-marketing-five-biggest-problems-kern.asp
2 - Social Media Starter Kit: The Tools You Need
http://www.marketingprofs.com/7/social-media-starter-kit-tools-you-need-brogan.asp
3 - Recovering the Lost Art of Product Marketing
http://www.marketingprofs.com/7/recovering-lost-art-product-marketing-patterson.asp
4 - Five Keys to Using Innovation to Acquire and Retain Customers (Part 3 of 3)
http://www.marketingprofs.com/7/five-keys-innovation-acquire-retain-customers-part-3-shaeffer.asp
5 - New Products: The Real Challenge Is in Execution, Not Strategy
http://www.marketingprofs.com/7/new-products-challenge-execution-not-strategy-curewitz.asp
PREMIUM CASE STUDY:
How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefold or More per Campaign
http://www.marketingprofs.com/casestudy/65
A NOTE TO READERS:
'Tis the Season
"Put down your shopping bags and whip out your calendar because
I've got two great seminars for you next week," says MP’s Shelley
Ryan.
She’s talking about this Thursday’s Customer Carewords: Words on
the Web that Make the Sale. Says Shelley, “If you haven't
listened to our favorite Irishman Gerry McGovern before, now's
your chance. He has an uncanny knack for making you see your
website in a whole new way… I highly recommend this one if you
want to get better results from your own website!”
Then Friday, our small business seminar series continues with
Michael Goodman on Promotions: Instant Gratification for Small
Business Marketers, where he'll be focusing on the kind of highly
visible, short-term marketing activities designed to generate
quick sales.
And, speaking of shopping (‘tis the season, after all...), if you
are looking for good business books, check out my friend Rohit
Bhargava’s Ultimate Marketing Bookstore, launched last week. The
way most of us find out about great business books is through
recommendations from people we trust. Rohit’s store compiles the
recommend reading lists of top marketers, all in one place. Best
of all, it’s for a good cause -- because the Amazon affiliate
action goes to DonorsChoose, a charity that helps teachers run
special educational programs in their schools.
Curious? Check it out – and browse around!
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sponsored by: SILVERPOP
Silverpop’s 2007 Retail Email Marketing Study
Learn what tactics top U.S. and U.K. online retailers are using
in their email marketing programs, and compare how your program
fits into the overall industry landscape. Silverpop – Your
Partner for Email Marketing
Download your free copy today!
http://www.silverpop.com/landing/07MarketingProfs/RetailEmail.html
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1 - HOW TO SOLVE DIRECT MARKETING'S FIVE BIGGEST PROBLEMS
To avoid being shown the door in an impatient business, you must
know how to swiftly solve direct marketing's most common and
costly problems.
http://www.marketingprofs.com/7/solve-direct-marketing-five-biggest-problems-kern.asp
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2 - SOCIAL MEDIA STARTER KIT: THE TOOLS YOU NEED
Work of any kind requires an understanding of the right tools for
the job. Social media is no different.
http://www.marketingprofs.com/7/social-media-starter-kit-tools-you-need-brogan.asp
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3 - RECOVERING THE LOST ART OF PRODUCT MARKETING
Your company should prepare the sales channels to effectively
relate to the buyer.
http://www.marketingprofs.com/7/recovering-lost-art-product-marketing-patterson.asp
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sponsored by: BOOMERANG
http://www.boomerang.com?=mp_banner
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4 - FIVE KEYS TO USING INNOVATION TO ACQUIRE AND RETAIN CUSTOMERS (PART 3 OF 3)
Here's how to use innovation to acquire and retain customers once
your core product is defined.
http://www.marketingprofs.com/7/five-keys-innovation-acquire-retain-customers-part-3-shaeffer.asp
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5 - NEW PRODUCTS: THE REAL CHALLENGE IS IN EXECUTION, NOT STRATEGY
Why aren't there more examples of unabashed new product
successes?
http://www.marketingprofs.com/7/new-products-challenge-execution-not-strategy-curewitz.asp
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sponsored by: HOUSE
http://www.marketingprofs.com/cmp/ipod.asp
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TOP ARTICLES FROM OUR LAST NEWSLETTER
SEVEN RULES FOR ACHIEVING HIGHER ONLINE SURVEY RESPONSE RATES
http://www.marketingprofs.com/7/seven-rules-survey-engagement-achieving-higher-online-response-rates-wiltse.asp
FACEBOOK: CHANGING ADVERTISING FOREVER
http://www.marketingprofs.com/7/facebook-changing-advertising-forever-davis.asp
THE 10 BIGGEST BUSINESS BLUNDERS (AND HOW YOU CAN AVOID THEM)
http://www.marketingprofs.com/7/10-biggest-business-blunders-maui-millionaires-finkel-kennedy.asp
THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER)
http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp
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