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This Week's Marketing How-To

Three Critical Questions to Get the Most From Marketing Mix Modeling

By Jim Lenskold. Marketers interested in measuring effectiveness and ROI need to understand whether (and how) marketing mix modeling can work. Get the full story >

Case Study

How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 Titles

Company: Ubisoft
Location: Paris, France
Industry: Retail
Get the full story >
This Week's Top Articles

Is Wireless Internet Marketing Still a Fantasy?
By Geoff Livingston. For the intelligent marketer the question must be, "Is mobile the right medium to reach my constituencies?" Get the full story >

MarketingProfs Video: What Is an API?
By Matt Dickman. One of the core tenets of Web 2.0 is the idea around "open APIs." The concept behind the API is fairly simple, as this video explains. Get the full story >

MarketingProfs Podcast: All About Marketing Automation and Web Analytics
By John Wall and Christopher Penn. What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of Marketing Over Coffee. Get the full story >

Moving Madison Avenue: Finding Advertising Ideas Elsewhere
By Martin Lindstrom. What will happen when ideas become commodities just like everything else? Get the full story >

MarketingProfs Online Seminars

Make Word-of-Mouth Marketing Work for Your Company
December 19

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A Note to Readers
from Ann Handley
Chief Content Officer

Save the Date: March 5, 2008

So what’s March 5? It’s the MarketingProfs B2B-2.0 EXPO, a free all-day interactive conference online.

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This spring, we’re focused on B2B outreach in a Web 2.0 world. As you know, it’s a crazy Web 2.0 world out there. But MarketingProfs is on top of it, and, as always, we’re finding the latest solutions for you. Our EXPO speakers will, among other things:

• Identify the key online best practices that are really working for B2B marketers.
• Show you how to use innovative Web 2.0 marketing tactics to drive sales and boost B2B results.

At the B2B-2.0 EXPO, you’ll learn how to adapt all the latest online marketing skills -- B2C, social networking, email marketing, and more – to your specific B2B needs.

Some of the questions we’ll attack:
• How are social networks changing the way B2B marketers communicate with customers?
• What in email marketing is still working – and how should it change?
• Which tried-and-true B2B marketing tactics can you adapt to the Web 2.0 world, and which ones should you just let go?

…And there’s so much more. Learn the latest program details here. BTW – this event kicks off our 2008 conference lineup, which includes live events in both June and October.

Registration for the March EXPO will open in January. Make sure you’re the first to get your company’s name in the mix: Sign up for the B2B-2.0 EXPO Mailing List right now, and mark your calendar, for March 5.

I look forward to seeing you there!

P.S. This will be our last newsletter of the year with piping hot content. Next week, we’ll publish a "Best of MarketingProfs 2007" newsletter, featuring our favorites from the past year. Our regular Tuesday newsletter returns January 8th. Happy holidays! Recharge, refresh... and enjoy!

Upcoming Events

CONFERENCES
B2B 2.0 EXPO - MarketingProfs Free Virtual Conference, 2008
March 5, 2008

ONLINE SEMINARS
How to Develop a B2B Lead Nurturing Program that Really Works
December 20 with Brian Carroll

Seth Godin: How to Avoid The Meatball Sundae
January 3 with Seth Godin

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