To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news12-18-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== December 18, 2007 Volume 6, No. 51 ============================================================== sponsored by: VOCUS http://www.vocus.com/marketingprofs/smallbusiness/index.asp =============================================================== THIS ISSUE'S ARTICLES: 1 - Three Critical Questions to Get the Most From Marketing Mix Modeling http://www.marketingprofs.com/7/critical-questions-marketing-mix-modeling-lenskold.asp 2 - Is Wireless Internet Marketing Still a Fantasy? http://www.marketingprofs.com/7/is-wireless-internet-marketing-still-a-fantasy-livingston.asp 3 - MarketingProfs Video: What Is an API? http://www.marketingprofs.com/7/marketingprofs-video-what-is-api-dickman.asp 4 - MarketingProfs Podcast: All About Marketing Automation and Web Analytics http://www.marketingprofs.com/7/marketingprofs-podcast-marketing-automation-web-analytics-wall-penn.asp 5 - Moving Madison Avenue: Finding Advertising Ideas Elsewhere http://www.marketingprofs.com/7/moving-madison-avenue-finding-advertising-elsewhere-lindstrom.asp PREMIUM CASE STUDY: How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 Titles http://www.marketingprofs.com/casestudy/68 A NOTE TO READERS: Save the Date: March 5, 2008 So what’s March 5? It’s the MarketingProfs B2B-2.0 EXPO, a free all-day interactive conference online. This spring, we’re focused on B2B outreach in a Web 2.0 world. As you know, it’s a crazy Web 2.0 world out there. But MarketingProfs is on top of it, and, as always, we’re finding the latest solutions for you. Our EXPO speakers will, among other things: • Identify the key online best practices that are really working for B2B marketers. • Show you how to use innovative Web 2.0 marketing tactics to drive sales and boost B2B results. At the B2B-2.0 EXPO, you’ll learn how to adapt all the latest online marketing skills -- B2C, social networking, email marketing, and more – to your specific B2B needs. Some of the questions we’ll attack: • How are social networks changing the way B2B marketers communicate with customers? • What in email marketing is still working – and how should it change? • Which tried-and-true B2B marketing tactics can you adapt to the Web 2.0 world, and which ones should you just let go? …And there’s so much more. Learn the latest program details here. BTW – this event kicks off our 2008 conference lineup, which includes live events in both June and October. Registration for the March EXPO will open in January. Make sure you’re the first to get your company’s name in the mix: Sign up for the B2B-2.0 EXPO Mailing List right now, and mark your calendar, for March 5. I look forward to seeing you there! P.S. This will be our last newsletter of the year with piping hot content. Next week, we’ll publish a "Best of MarketingProfs 2007" newsletter, featuring our favorites from the past year. Our regular Tuesday newsletter returns January 8th. Happy holidays! Recharge, refresh... and enjoy! ============================================================== sponsored by: ON24 http://event.on24.com/event/96/33/6/fb/clfb2.html?tc=mprofsnwstr_12_18 ================================================================ 1 - THREE CRITICAL QUESTIONS TO GET THE MOST FROM MARKETING MIX MODELING Marketers interested in measuring effectiveness and ROI need to understand whether (and how) marketing mix modeling can work. http://www.marketingprofs.com/7/critical-questions-marketing-mix-modeling-lenskold.asp **************************************************************** 2 - IS WIRELESS INTERNET MARKETING STILL A FANTASY? For the intelligent marketer the question must be, "Is mobile the right medium to reach my constituencies?" http://www.marketingprofs.com/7/is-wireless-internet-marketing-still-a-fantasy-livingston.asp **************************************************************** 3 - MARKETINGPROFS VIDEO: WHAT IS AN API? One of the core tenets of Web 2.0 is the idea around "open APIs." The concept behind the API is fairly simple, as this video explains. http://www.marketingprofs.com/7/marketingprofs-video-what-is-api-dickman.asp ============================================================== sponsored by: HARVARD BUSINESS SCHOOL http://altfarm.mediaplex.com/ad/ck/9203-53019-18200-1 ================================================================ 4 - MARKETINGPROFS PODCAST: ALL ABOUT MARKETING AUTOMATION AND WEB ANALYTICS What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of Marketing Over Coffee. http://www.marketingprofs.com/7/marketingprofs-podcast-marketing-automation-web-analytics-wall-penn.asp **************************************************************** 5 - MOVING MADISON AVENUE: FINDING ADVERTISING IDEAS ELSEWHERE What will happen when ideas become commodities just like everything else? http://www.marketingprofs.com/7/moving-madison-avenue-finding-advertising-elsewhere-lindstrom.asp **************************************************************** ============================================================== sponsored by: HOUSE http://www.marketingprofs.com/cmp/ipod.asp ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER SOCIAL MEDIA STARTER KIT: THE TOOLS YOU NEED http://www.marketingprofs.com/7/social-media-starter-kit-tools-you-need-brogan.asp FIVE KEYS TO USING INNOVATION TO ACQUIRE AND RETAIN CUSTOMERS (PART 3 OF 3) http://www.marketingprofs.com/7/five-keys-innovation-acquire-retain-customers-part-3-shaeffer.asp THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp SEVEN RULES FOR ACHIEVING HIGHER ONLINE SURVEY RESPONSE RATES http://www.marketingprofs.com/7/seven-rules-survey-engagement-achieving-higher-online-response-rates-wiltse.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere. http://www.MarketingProfs.com/Newsletter/signup/subscribepage.asp?t=MPnews **************************************************************** INFO ABOUT MARKETINGPROFS.COM MarketingProfs.com is an online publishing company that specializes in providing both strategic and tactical marketing know-how to Internet and offline marketing professionals through a combination of provocative articles and commentary. Get original, not recycled ideas. ADVERTISING INFO If you want to reach a marketing audience, won't find a better place to advertise on the web. 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