To view this issue on the Web, use this link: http://www.marketingprofs.com/webnews/7/news12-4-07_0.asp ============================================================== MARKETINGPROFS - TODAY ============================================================== December 4, 2007 Volume 6, No. 49 ============================================================== sponsored by: NETFACTOR http://www.netfactor.com/webleads4.htm =============================================================== THIS ISSUE'S ARTICLES: 1 - How to Expand Your Vision to Include Marketing's New 4 Ps: Pearls, Pumps, Purses & Power http://www.marketingprofs.com/7/new-4ps-marketing-pearls-pumps-purses-power-myers.asp 2 - Seven Rules for Achieving Higher Online Survey Response Rates http://www.marketingprofs.com/7/seven-rules-survey-engagement-achieving-higher-online-response-rates-wiltse.asp 3 - How to Use Social Media for Search Engine Optimization http://www.marketingprofs.com/7/social-media-search-engine-optimization-neely.asp 4 - MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media http://www.marketingprofs.com/7/marketingprofs-cast-cece-salomon-lee-pr-role-new-media-dunay.asp 5 - Facebook: Changing Advertising Forever http://www.marketingprofs.com/7/facebook-changing-advertising-forever-davis.asp PREMIUM CASE STUDY: How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3% http://www.marketingprofs.com/casestudy/64 A NOTE TO READERS: Email Confirmation: From Boring to Branded In this season of retail frenzy, Jim Sterne points to a shipping confirmation email that he calls "unmeasureably good." It's worth noting for two reasons. 1) A little humor and personality can be refreshing; and 2) It's from CDBaby, the online music store that has some seriously incredible music, but that doesn't take itself too incredibly serious. Jim ordered some music, and here's the confirmation email that arrived subsequently: "Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. "A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. "Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy. "We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Sunday, November 18th. "I hope you had a wonderful time shopping at CD Baby. We sure did." The email is signed by President Derek Sivers. So what do you think? This email is consistent with the alternative CDBaby brand, but is it over-the-top? Could other companies learn from it and incorporate a little more edge and humor into their customer communications "voice"? Or would you be put off with something like this from the likes of, say, Amazon or Borders? ============================================================== sponsored by: VTRENZ Want to Show How Marketing Makes Money? Marketing must be able to track and measure their impact on sales to optimize marketing efficiency and boost revenues. Learn how to prove ROI with this 5-step plan from Vtrenz. Download your free copy today! http://gw.vtrenz.net/?T51ISV1H66=clicksrc:FY07ROIWPMarkProfs-Dec ================================================================ 1 - HOW TO EXPAND YOUR VISION TO INCLUDE MARKETING'S NEW 4 PS: PEARLS, PUMPS, PURSES & POWER To capture the $0.85 that women spend out of every dollar, it is time to rethink how marketers are approaching their jobs. http://www.marketingprofs.com/7/new-4ps-marketing-pearls-pumps-purses-power-myers.asp **************************************************************** 2 - SEVEN RULES FOR ACHIEVING HIGHER ONLINE SURVEY RESPONSE RATES How do you ensure that people will respond to your survey? Follow these seven simple rules of engagement. http://www.marketingprofs.com/7/seven-rules-survey-engagement-achieving-higher-online-response-rates-wiltse.asp **************************************************************** 3 - HOW TO USE SOCIAL MEDIA FOR SEARCH ENGINE OPTIMIZATION "Social SEO" means tapping into how users talk about you and your industry so that you can determine how they search. http://www.marketingprofs.com/7/social-media-search-engine-optimization-neely.asp ============================================================== sponsored by: ON24 http://event.on24.com/event/96/33/6/fb/clfb2.html?tc=marketingprofs_newsletter ================================================================ 4 - MARKETINGPROFS-CAST: CECE SALOMON-LEE ON PR'S ROLE IN NEW MEDIA The advent of new media poses some challenges for even the best PR professional. http://www.marketingprofs.com/7/marketingprofs-cast-cece-salomon-lee-pr-role-new-media-dunay.asp **************************************************************** 5 - FACEBOOK: CHANGING ADVERTISING FOREVER Here's how Facebook is trying to change the way businesses market their products to potential consumers. http://www.marketingprofs.com/7/facebook-changing-advertising-forever-davis.asp **************************************************************** ============================================================== sponsored by: HOUSE http://www.marketingprofs.com/cmp/ipod.asp ================================================================ TOP ARTICLES FROM OUR LAST NEWSLETTER THE 10 BIGGEST BUSINESS BLUNDERS (AND HOW YOU CAN AVOID THEM) http://www.marketingprofs.com/7/10-biggest-business-blunders-maui-millionaires-finkel-kennedy.asp HOW MARKETING CAN EARN A SEAT AT THE REVENUE TABLE http://www.marketingprofs.com/7/how-marketing-earn-seat-revenue-table-fernandez.asp THE SEVEN DIRTY WORDS YOU CAN'T SAY IN EMAIL SUBJECT LINES (PLUS 100 OTHERS YOU SHOULDN'T USE, EITHER) http://www.marketingprofs.com/7/seven-dirty-words-email-subject-lines-ayan.asp MARKETINGPROFS 'CLASSIC TRUTHS': TOP FIVE DO'S AND DON'TS OF OPT-IN EMAIL LIST BUILDING http://www.marketingprofs.com/7/top-5-dos-donts-opt-in-list-building-dahlbeck.asp **************************************************************** SUBSCRIBE TO OUR FUTURE NEWSLETTERS Not a subscriber? 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