Dear Small Business Marketers,

As some of you know, Allen Weiss, publisher here at MarketingProfs, was one of my professors during my MBA program. I remember finding his lecture on segmentation both entertaining and illuminating. This week's Premium story is a recap of those teachings. Be sure to read it if you're not clear about how to most effectively segment your market. It will save you a lot of time.

Then find Jodi Bash's advice for a little online guerilla marketing. And read popular writer/speaker Jeff Thull's thoughts about addressing three difficult sales challenges.

If you haven't had time to stop by the forum this week, be sure to browse this week's most popular discussions, listed below. Also, play back an extremely popular Gerry McGovern seminar (at no charge!), and unwind a little with Last Laugh.

I hope you enjoy this newsletter. Comments? Questions? I'd love to hear from you. Drop me a line at the address below.

Best wishes,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 236,700 marketers 

This discussion, launched by orangedelights, offers a variety of ideas for how an individual rep can generate sales leads for an agency. ASVP/ChrisB kicks things off with detailed instructions for conducting some competitive analysis. Then several others chime in with in-the-trenches perspectives.

Discussion: How Does One Effectively Market an Ad Agency?

Have something to add? Please do! You could win points.

Today's perk for KHN subscribers is our seminar: Best Practices in Web Content: Beauty Doesn't Matter (much). Click to read the description. Then use the link below to replay the seminar before next Friday. (The time limit is just for non-Premium Plus members. Premium Plus members may replay the seminar any time.)

Here's what one attendee told us about this seminar: "Highly recommended both for the quality of the information and the entertaining way in which it was delivered. Great concepts. Prompted a lot of discussion. I will be reviewing this to see how we can use this as a prompt for brainstorming sessions." Don't miss the chance to replay it. (Normally $99.)

Resource: Best Practices in Web Content

Or browse 401 resources posted in our Resource Library.

 

New member aka_mirage has a business renting (or selling?) chair covers for formal events and is looking for a tagline. Other members have posted quite a few fun and helpful suggestions, including:

• Sit back and enjoy.
• We've got you covered.
• Slip onto something more comfortable.

Spark any ideas? Click to read other suggestions or to post your own.

Discussion: Need a Tagline for a Chair Cover Business

Have something to add? Please do! You could win points.