Know-How News by MarketingProfs.com

Issue 12 | March 23, 2007

Dear Small Business Marketers,

We're switching to a new newsletter format in two weeks. As we begin to develop content for this new publication, we want to make sure we understand our audience. Please help us build an accurate reader profile, by answering this 3-minute survey.

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In other news, we launched the next Book Club discussion in our forum this week. In fact, if you look below at our list of "Community Leaders," Laura Ries -- the author of our featured book, The Origin of Brands -- makes two of our Top 10 lists.

Also in today's newsletter, you'll find articles about internal communications, MySpace and establishing sales credibility. I bet you'll find at least one new idea from the articles below.

Happy Friday!

Best wishes,

:: Valerie Frazee
:: Know-How News Editor
:: MarketingProfs.com
:: An online community of 252,900 marketers

One Sure Way to Kill Your Marketing Strategy

How to Establish Sales Credibility

MySpace Marketing Tips, Tricks, and Hints

One Sure Way to Kill Your Marketing Strategy

By Allen Weiss

There are many ways to kill a marketing strategy, including bad execution of good strategy, political impediments, underfunding of marketing initiatives and other problems that drive marketing strategies into the ground.

But there are sometimes other, more subtle (but consistent) problems in companies.

Get the full story.

Note: This article is available to our Premium Members only.

How to Establish Sales Credibility

By Jeff Thull

Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what can you do to enhance your chances of getting the coverage you want ... and avoiding or minimizing what you don't?

Get the full story.

MySpace Marketing Tips, Tricks, and Hints

By Luke J. Bodley

Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.

Get the full story.

Now Get More Website Leads – Automatically

It’s Like Caller ID for your Website. Convert Business Visitors to Leads without Registration. Get Companies. Contacts. Phone. Emails.
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Here are this week's hottest topics. These have been the most active discussions in KHE over the last seven days.

These are this week’s superstars! The Most Stimulating started the hottest discussions. The Most Active contributed the most posts (questions + answers). And the Most Expert earned the most points.

Most Stimulating	Most Active	Most Expert
david reich Major_D Victor.Cook sara Doug Hudiburg jcurry0421 plain ole me hpeterson indie-design Ind	retail proeditor Phoenix ONE kathysmithcasting david reich CK (Book Club Host) stevea steve Mario V Laura Ries (Author)	david reich retail CK (Book Club Host) Mario V proeditor L81 Software Builder Valeria Maltoni Laura Ries (Author) designerdawnnie Phoenix ONE

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